Alexa Internet (discontinued) vs. Amplitude Analytics

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Incentivized

Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.

Incentivized

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Incentivized

• Feature analytics - measuring frequency of usage
• Time taken by users to convert in funnels
• Actions that drive certain user behaviors in funnels via correlation
• Actions that lead to user drop off in funnels via correlation
• Comparing behavior of two custom user cohorts

Incentivized

• Hidden costs may end up losing lot of money, Pricing model is not good
• API calls fail sometimes
• Website suggestions are irrelevant sometimes

Incentivized

• Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
• The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors

Incentivized

Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"

Incentivized

It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names

Incentivized

Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips

Incentivized

No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product

Incentivized

It is well structured for Internet analytics and traffic data.

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe

Incentivized

Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.

Incentivized

My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday

Incentivized

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.

Incentivized

Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.

It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy

Incentivized

Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive

Incentivized

• I am ready to write a full blown Alexa skill application to make money
• I got exposed to the Web development environment of Amazon web service by learning Alexa

Incentivized

• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

Incentivized