Amazon Cognito vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 7.4 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Microsoft Entra ID
Score 8.8 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Amazon CognitoMicrosoft Entra ID
Editions & Modules
Starting Price
$0.01
Per MAU
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Amazon CognitoMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon CognitoMicrosoft Entra ID
Features
Amazon CognitoMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Amazon Cognito
-
Ratings
Microsoft Entra ID
8.5
116 Ratings
3% above category average
ID-Management Access Control00 Ratings9.0114 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.2114 Ratings
Multi-Factor Authentication00 Ratings9.1115 Ratings
Password Management00 Ratings8.0109 Ratings
Account Provisioning and De-provisioning00 Ratings8.4108 Ratings
ID Management Workflow Automation00 Ratings7.887 Ratings
ID Risk Management00 Ratings8.091 Ratings
User Ratings
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
8.0
(15 ratings)
8.8
(198 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(16 ratings)
Usability
8.0
(2 ratings)
8.8
(37 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.0
(3 ratings)
7.1
(21 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.7
(3 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.4
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
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Microsoft
That one is tough. It's just easy to integrate the sign-on portion with other products from other companies. Like BluePoint or Podint. It's very easy to integrate the user information with others. Using Android ID to register an application with other companies' applications.
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Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
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Microsoft
  • The first thing is that it's a really good platform to make a whole inventory of your hardware and software that you already have in the organization. It's very simple. It's very easy to look at what you have in the whole organization. And after that, start applying, for instance, some policies, some solutions in terms of zero trust access using MFA as a second form of authentication. So, these are the ways we use the MTIV platform.
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Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
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Microsoft
  • There is one thing that we lost since we migrated from Active Directory and it is the user expiration date. If I have an external that I know will work for six months, I have to manually check or put some kind of reminder. I cannot set an expiration date in Microsoft Entra ID. I still don't know why.
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Likelihood to Renew
Amazon AWS
No answers on this topic
Microsoft
MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
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Usability
Amazon AWS
Amazon Cognito is easy to use and implement if you don't need to implement custom policies. But if your security team requires something outside the box, then implementation becomes complicated and you risk wasting time. There is no option for customizable regex for passwords, which is a major deficiency. The standard password policy, allow to choose the length of the password, if it should contains at least one number, one special character, one uppercase letter and one lowercase letter.
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Microsoft
It's not complex. It works as configured, right? There's a lot of granular rules, and it'll get very specific if you need it to. But for many of our security capabilities, especially for mid-market enterprises, I think you can get all the capabilities you typically need with OnStar.
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Reliability and Availability
Amazon AWS
No answers on this topic
Microsoft
There has been a handful of outages but they have been either minimal or rarely severe
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Performance
Amazon AWS
No answers on this topic
Microsoft
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
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Support Rating
Amazon AWS
Community support is excellent, many times even better and quicker then the offical AWS support. I really cannot recommend community support enough! Apart from that the service is relativily easy to use and does not have a huge learning curve. Examples are easy to follow and will help you start using the service.
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Microsoft
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
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Online Training
Amazon AWS
No answers on this topic
Microsoft
Most training was internally produced
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Implementation Rating
Amazon AWS
No answers on this topic
Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
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Microsoft
Microsoft Entra ID is not as stand-alone product as competitors like Okta. It may lack some of the features that competing products have but on the other hand it integrates both technically and license wise with other Microsoft cloud services and is easy to deploy. It is also the easiest way to extend identity management to the cloud if you already have Microsoft Active Directory in use.
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Contract Terms and Pricing Model
Amazon AWS
No answers on this topic
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
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Scalability
Amazon AWS
No answers on this topic
Microsoft
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
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Professional Services
Amazon AWS
No answers on this topic
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
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Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
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Microsoft
  • Definitely, I can consider this one a positive because, as I mentioned earlier, it's a tool that can help our internal ID team track end users' activities in their sign-in logs and a lot of other things, which is really good and helpful for us.
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ScreenShots