Amazon Cognito vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 7.4 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Amazon CognitoMicrosoft Entra ID
Editions & Modules
Starting Price
$0.01
Per MAU
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Amazon CognitoMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon CognitoMicrosoft Entra ID
Features
Amazon CognitoMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Amazon Cognito
-
Ratings
Microsoft Entra ID
8.4
111 Ratings
3% above category average
ID-Management Access Control00 Ratings8.8109 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.0109 Ratings
Multi-Factor Authentication00 Ratings9.0110 Ratings
Password Management00 Ratings8.2105 Ratings
Account Provisioning and De-provisioning00 Ratings8.3103 Ratings
ID Management Workflow Automation00 Ratings7.582 Ratings
ID Risk Management00 Ratings7.886 Ratings
Best Alternatives
Amazon CognitoMicrosoft Entra ID
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.0 out of 10
Dashlane Password Manager
Dashlane Password Manager
Score 9.0 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
8.0
(15 ratings)
8.9
(171 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(16 ratings)
Usability
8.0
(2 ratings)
8.7
(28 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.0
(3 ratings)
7.1
(21 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.5
(3 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.4
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
Read full review
Microsoft
It is especially good for organizations that are otherwise in the Microsoft ecosystem (Microsoft 365 applications). Microsoft Entra ID is really well supported sign-in method in various SaaS-applications and they often have step-by-step guides how to deploy the SSO with Microsoft Entra ID. It's less suitable for organizations that might use other productivity tools than M365 or do not have Windows-based computers.
Read full review
Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
Read full review
Microsoft
  • Single Sign-on helps ease the user experience, allowing users to avoid typing multiple passwords.
  • The identity and management are straightforward to use and easy to connect to other applications, as well as third-party applications.
  • The support of remote work. Nowadays, many people work from home and need to access their accounts. Microsoft Enterprise ID gives secure access to the company data.
Read full review
Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
Read full review
Microsoft
  • Probably the most primary thing is just the interface itself. It's frequently changing and so oftentimes we kind of have to go back and redocument our processes for our IT staff because the steps that they would take to perform a task one month. Now it's a totally different staff, new dashboard, even a new name for the product or the feature. So it would be nice if that stuff was a little bit more consistent.
Read full review
Likelihood to Renew
Amazon AWS
No answers on this topic
Microsoft
MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
Read full review
Usability
Amazon AWS
Amazon Cognito is easy to use and implement if you don't need to implement custom policies. But if your security team requires something outside the box, then implementation becomes complicated and you risk wasting time. There is no option for customizable regex for passwords, which is a major deficiency. The standard password policy, allow to choose the length of the password, if it should contains at least one number, one special character, one uppercase letter and one lowercase letter.
Read full review
Microsoft
I mean it's pretty good. It is click, click. I mean, oftentimes I can go to the expert or layer two support to get help. Suddenly I go to them. So it has to be pretty useful to be honest. I do a lot of, and there's a lot of, you could do research quickly online to find out how to do certain things. I think that's the only thing we can improve to in terms of kind of a best practice path is setting up it. But because I'm it profess of tons of years in co-management services, I can figure it out. But for others they may not be able to figure it out. You still need an IT person of course to translate all of that. But to me pretty straightforward. I come from the days of directory from 2008, 2000, Microsoft server 2000.
Read full review
Reliability and Availability
Amazon AWS
No answers on this topic
Microsoft
There has been a handful of outages but they have been either minimal or rarely severe
Read full review
Performance
Amazon AWS
No answers on this topic
Microsoft
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
Read full review
Support Rating
Amazon AWS
Community support is excellent, many times even better and quicker then the offical AWS support. I really cannot recommend community support enough! Apart from that the service is relativily easy to use and does not have a huge learning curve. Examples are easy to follow and will help you start using the service.
Read full review
Microsoft
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
Read full review
Online Training
Amazon AWS
No answers on this topic
Microsoft
Most training was internally produced
Read full review
Implementation Rating
Amazon AWS
No answers on this topic
Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
Read full review
Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
Read full review
Microsoft
We've used other Microsoft products and we've also used some standalone products, like each application you can have its own identity, so we've looked at some of those too, but we try to use the Entra ID as much as possible because it offers a wider range of reliability.
Read full review
Contract Terms and Pricing Model
Amazon AWS
No answers on this topic
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
Read full review
Scalability
Amazon AWS
No answers on this topic
Microsoft
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
Read full review
Professional Services
Amazon AWS
No answers on this topic
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
Read full review
Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
Read full review
Microsoft
  • I think it's had positive. It's enabled us to make authentication easier and more streamlined across the organization from frontline workers to back office workers.
  • It's allowed us to really adopt authentication policies and methods that suit that user and their work environment.
Read full review
ScreenShots