Amazon Cognito vs. Microsoft Entra ID

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 6.8 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Microsoft Entra ID
Score 8.9 out of 10
N/A
Microsoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.
$6
per user/per month
Pricing
Amazon CognitoMicrosoft Entra ID
Editions & Modules
Starting Price
$0.01
Per MAU
Premium P1
$6.00
per user/per month
Premium P2
$9.00
per user/per month
Offerings
Pricing Offerings
Amazon CognitoMicrosoft Entra ID
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Amazon CognitoMicrosoft Entra ID
Identity Management
Comparison of Identity Management features of Product A and Product B
Amazon Cognito
-
Ratings
Microsoft Entra ID
8.6
94 Ratings
6% above category average
ID-Management Access Control00 Ratings8.892 Ratings
ID Management Single-Sign On (SSO)00 Ratings9.092 Ratings
Multi-Factor Authentication00 Ratings9.293 Ratings
Password Management00 Ratings8.389 Ratings
Account Provisioning and De-provisioning00 Ratings8.588 Ratings
ID Management Workflow Automation00 Ratings8.269 Ratings
ID Risk Management00 Ratings8.471 Ratings
Best Alternatives
Amazon CognitoMicrosoft Entra ID
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
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User Ratings
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
8.0
(15 ratings)
8.9
(122 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(15 ratings)
Usability
8.0
(2 ratings)
8.1
(8 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.0
(3 ratings)
7.6
(21 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.5
(3 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.4
(2 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Amazon CognitoMicrosoft Entra ID
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
Read full review
Microsoft
Entra ID is particularly suited in highly regulated environments where conditional access can be applied via device filters, app filters, locations, and groups. It is less suited in organizations seeking to secure a perimeter based on Zero-trust principles as the first line of Attack and that have not yet invested in a comprehensive endpoint security solution.
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Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
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Microsoft
  • The conditional access piece works really well for us. We in the past have had situations where, and you've seen it also in the news like SIM swaps that are happening, the attacks that are happening. We don't have to just solely rely on an application, a cloud application, having MFA, et cetera. We now have it applied to a larger number of applications and it effectively has stopped attacks the coming across.
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Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
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Microsoft
  • One of which is there is a very fast rate of UI changes which impacts users who need to use it on a daily basis and for users not to experience with Microsoft, it leads to many manuals being outdated too soon.
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Likelihood to Renew
Amazon AWS
No answers on this topic
Microsoft
MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
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Usability
Amazon AWS
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
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Microsoft
I think it can be hard to manage, but only because it is so big. Any time you have a lot you can do the management of it gets harder. They do a good job making it good to use and document the product very well.
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Reliability and Availability
Amazon AWS
No answers on this topic
Microsoft
There has been a handful of outages but they have been either minimal or rarely severe
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Performance
Amazon AWS
No answers on this topic
Microsoft
I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
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Support Rating
Amazon AWS
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
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Microsoft
I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
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Online Training
Amazon AWS
No answers on this topic
Microsoft
Most training was internally produced
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Implementation Rating
Amazon AWS
No answers on this topic
Microsoft
Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
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Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
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Microsoft
The Microsoft Entra ID reaches to height in comparison to other applications of Google cloud console and Amazon Web Services due to its amazing feature of provisioning and Microsoft Graph APIs. Plus ease of implementation of single sign on feature to different apps as an identity provider is a cherry on the cake
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Contract Terms and Pricing Model
Amazon AWS
No answers on this topic
Microsoft
The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
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Scalability
Amazon AWS
No answers on this topic
Microsoft
Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
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Professional Services
Amazon AWS
No answers on this topic
Microsoft
Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
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Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
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Microsoft
  • Our business security system integrates Microsoft Entra ID daily, providing biometric authentication, seamless MFA, and full identity management.
  • The software has improved operational efficiency by simplifying access to financial systems, especially for remote teams.
  • Users are more satisfied because they find biometric authentication simple and convenient.
Read full review
ScreenShots