Ambassify vs. Smarp

Ambassify is a great way to inform colleagues about comms on social media. It’s very easy for people to share/engage with posts. The platform is convenient and requires low effort. It’s great to be able to use one platform for a variety of campaigns to keep colleagues engaged. This is a great tool.

Incentivized

We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume

Incentivized

• Enabling the creation of a platform that can reward employees for going the extra mile and help to spread the word about the company
• How the platform has almost been "gamified"
• Just keeps employees up to date on all of the things going on in the company from a marketing perspective - such as new web pages/social posts, meaning they can engage with this content and help promote

Incentivized

• Ease of use
• Ease of setup
• Channel segmentation
• Detailed analytics

Incentivized

• We have had issues trying to link Ambassify to WhatsApp
• I think that it would be nice to schedule posts and notifications
• There has been times where there is a slight delay on the notifications.

Incentivized

• Pricing can be reduced per user.

Incentivized

It's a solid tool and embraced by the people who are using it.

Incentivized

very easy to use, available on PC or mobile

Incentivized

Very responsive support team, also taking into consideration feedback on how to improve the platform

Incentivized

Great support from the Account Manager on onboarding new users and explaining how the tool works.

Incentivized

Fast and smooth implementation, all aspects were clarified and solved in real time

Incentivized

Microsoft Yammer is also a great tool, but it doesn't have many integration possibilities like Ambassify do. It also lacks that casual touch that is characteristic of Amabassify. Another important factor in this kind of tool is the user interface, it needs to be extremely friendly and intuitive to guarantee its continuous uses, and that's Ambassify's key.

Incentivized

Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.

Incentivized

• The social sharing of our posts (and therefore and engagement metrics on those profiles) has generated more website traffic
• The first time I used this for a previous company (during a PR crisis) it really did help bring the team together

Incentivized

• Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
• Smarp increased the average teams LinkedIn activity/sharing by ~50%
• Smarp is affordable and often provides a positive ROI when considering the EEMV benefits

Incentivized