Likelihood to Recommend Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.
Read full review Google BigQuery really shines in scenarios requiring real-time analytics on large data streams and predictive analytics with its machine learning integration. Teams have been using it extensively all over. However, it may not be the best fit for organizations dealing with small datasets because of the higher costs. And also, it might not be the best fit for highly complex data transformations, where simpler or more specialized solutions could be more appropriate.
Read full review Pros Feature analytics - measuring frequency of usage Time taken by users to convert in funnels Actions that drive certain user behaviors in funnels via correlation Actions that lead to user drop off in funnels via correlation Comparing behavior of two custom user cohorts Read full review Its serverless architecture and underlying Dremel technology are incredibly fast even on complex datasets. I can get answers to my questions almost instantly, without waiting hours for traditional data warehouses to churn through the data. Previously, our data was scattered across various databases and spreadsheets and getting a holistic view was pretty difficult. Google BigQuery acts as a central repository and consolidates everything in one place to join data sets and find hidden patterns. Running reports on our old systems used to take forever. Google BigQuery's crazy fast query speed lets us get insights from massive datasets in seconds. Read full review Cons Some more clarity and examples of implementation with GDPR in mind Some segregation inside user properties can be difficult to implement Splicing information inside funnels could be more intuitive User support for the cheaper tiers is hard to access Pricing transparency really needs to be improved Read full review It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses. The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience. Read full review Likelihood to Renew We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
Read full review Usability web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2
Read full review Support Rating I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
Read full review BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
Read full review Alternatives Considered It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.
Read full review I have used
Snowflake and
DataGrip for data retrieval as well as Google BigQuery and can say that all these tools compete for head to head. It is very difficult to say which is better than the other but some features provided by Google BigQuery give it an edge over the others. For example, the reliability of Google is unmatchable by others. One thing that I really like is the ability to integrate Data Studio so easily with Google BigQuery.
Read full review Contract Terms and Pricing Model None so far. Very satisfied with the transparency on contract terms and pricing model.
Read full review Professional Services Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.
Read full review Return on Investment It collects data of great importance which allows to make product improvements. It easily identifies problems a user may have with the product. The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions. Read full review Pricing has been very reasonable for us. The first 10 GB of storage is free each month and costs start at 2 cents per GB per month after that. For example, if you store 1 terabyte (TB) for a month, then the cost would be $20. Streaming data inserts start at 1 cent per 200 megabytes (MBs). The first 1 TB of queries is free, with additional analysis at $5 per TB thereafter. Meta data operations are free. Big Query helps reduce the bar for data analytics, ML and AI. BQ takes care of mundane tasks and streamlines for easy data processing, consumption. The most impressive thing is the ML and AI integration as SQL functions, so the need for moving data around is minimized. The visuals of ML models is very helpful to fine tune training, model building and prediction, etc. Read full review ScreenShots Google BigQuery Screenshots