AppFollow vs Link Research Tools

Likelihood to Recommend

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.

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Ralf Seybold

Owner, Visibility Manager & SEO Magician

SEYBOLD - Agentur für SichtbarkeitManagement Consulting, 1-10 employees

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Feature Rating Comparison

AppFollow

Link Research Tools

Keyword analysis

Competitive analysis

Backlink management

SERP ranking tracking

Page grader

Site audit / diagnostics

Site recommendations

Task management

AppFollow

Link Research Tools

Local SEO

Mobile SEO

Global SEO

Social SEO

AppFollow

Link Research Tools

Integration with web analytics tools

Multi-domain support

Pros

Monitor app performance across markets and keyword ranking
Tool for reviews and customer support
Tool for app page optimization

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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fast Google penalty recovery
keeps a healthy backlink profile
calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
powerful link prospecting made easy
possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC

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Ivan Peric

Business Development Manager

Anna ToursLeisure, Travel & Tourism, 1-10 employees

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Cons

Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Not for newcomers to SEO simply because its vast array of features may hinder them.
Is quite pricey too; so for small businesses etc., it's probably not a viable option.

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Christopher Fleming Dip DigM

Managing Director

Equill Media LtdMarketing and Advertising, 1-10 employees

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Support Rating

AppFollow 10.0

Based on 1 answer

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.

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Dragan Berak

Senior Marketing Specialist - Lead SEO

Chinavasion Wholesale ElectronicsConsumer Electronics, 11-50 employees

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Return on Investment

AppFollow helps to improve organic growth for the App Store and Google Play.
AppFollow helps to measure organic traffic.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Building strong links results in better rankings which results in a higher ROI
The Link Research Tools community also had a big impact on my networking

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Christiaan Bollen

SEO Expert & Founder

BoljoroMarketing and Advertising, 1-10 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

AppFollow

Link Research Tools

AppFollow

Link Research Tools

AppFollow

Link Research Tools

Likelihood to Recommend

AppFollow

Link Research Tools

Feature Rating Comparison

Keyword analysis

Competitive analysis

Backlink management

SERP ranking tracking

Page grader

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Mobile SEO

Global SEO

Social SEO

Integration with web analytics tools

Multi-domain support

Pros

AppFollow

Link Research Tools

Cons

AppFollow

Link Research Tools

Support Rating

AppFollow

Link Research Tools

Alternatives Considered

AppFollow

Link Research Tools

Return on Investment

AppFollow

Link Research Tools

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison