AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
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AppLovin MAX
Score 7.1 out of 10
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MoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.
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Pricing
AppLovin Exchange (ALX)
AppLovin MAX
Editions & Modules
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Pricing Offerings
AppLovin Exchange (ALX)
AppLovin MAX
Free Trial
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No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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AppLovin Exchange (ALX)
AppLovin MAX
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Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and …
AppLovin has focused and put resources into the gaming vertical. They have found a niche space where they can dominate the marken and they have been investing in it to become the market leaders. Contrary to other ad tech players that want to be in every market, they have …
AppLovin is more focused on high impact formats instead of other exchanges that are more focused on banners and standard sizes. Also, their fraud controls are much more strict, which is a great advantage.
MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different …