AtomicWriter vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Opal
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Pricing
AtomicWriterOpal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AtomicWriterOpal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AtomicWriterOpal
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AtomicWriterOpal
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
1 Ratings
21% above category average
Opal
-
Ratings
Ideation10.01 Ratings00 Ratings
Approval workflows10.01 Ratings00 Ratings
Content collaboration10.01 Ratings00 Ratings
Content calendar10.01 Ratings00 Ratings
Network for content licensing/production10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
1 Ratings
15% above category average
Opal
-
Ratings
Content hub10.01 Ratings00 Ratings
Forms / Gated content10.01 Ratings00 Ratings
Embedded CTAs10.01 Ratings00 Ratings
Content distribution9.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
1 Ratings
5% above category average
Opal
-
Ratings
Audience profiling and targeting7.01 Ratings00 Ratings
Closed-loop tracking and reporting9.01 Ratings00 Ratings
Content performance analytics8.01 Ratings00 Ratings
Campaign optimization dashboard9.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Best Alternatives
AtomicWriterOpal
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Airtable
Airtable
Score 8.5 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AtomicWriterOpal
Likelihood to Recommend
10.0
(1 ratings)
9.2
(5 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
AtomicWriterOpal
Likelihood to Recommend
Atomic Reach
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Read full review
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Read full review
Pros
Atomic Reach
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Read full review
Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Read full review
Cons
Atomic Reach
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Read full review
Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Read full review
Alternatives Considered
Atomic Reach
No answers on this topic
Opal
You get for what you paid for. Opal has more features
Read full review
Return on Investment
Atomic Reach
  • Nothing at all
  • -
  • -
Read full review
Opal
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Read full review
ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.