What users are saying about
24 Ratings
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Score 8.4 out of 100
14 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Authoritas (formerly Analytics SEO)

This tool is particularly well suited to SEO teams that don't require a great deal of precision or specialization. For example, this tool provides a very user-friendly way to do keyword research, but might not be well suited to someone that needs exact search volumes or keyword difficulties. The tool offers a great bang for your buck, but isn't the most capable tool out there. Still great!
Nathan Richardson | TrustRadius Reviewer

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Feature Rating Comparison

SEO

Authoritas (formerly Analytics SEO)
7.3
BrightLocal
7.2
Keyword analysis
Authoritas (formerly Analytics SEO)
9.0
BrightLocal
7.1
Backlink management
Authoritas (formerly Analytics SEO)
7.0
BrightLocal
4.1
SERP ranking tracking
Authoritas (formerly Analytics SEO)
9.0
BrightLocal
7.8
Page grader
Authoritas (formerly Analytics SEO)
8.0
BrightLocal
7.5
Competitive analysis
Authoritas (formerly Analytics SEO)
8.0
BrightLocal
7.9
Site audit / diagnostics
Authoritas (formerly Analytics SEO)
6.0
BrightLocal
8.1
Site recommendations
Authoritas (formerly Analytics SEO)
5.0
BrightLocal
6.6
Task management
Authoritas (formerly Analytics SEO)
6.0
BrightLocal
8.3

SEO Channels

Authoritas (formerly Analytics SEO)
7.3
BrightLocal
8.1
Local SEO
Authoritas (formerly Analytics SEO)
7.0
BrightLocal
8.6
Social SEO
Authoritas (formerly Analytics SEO)
9.0
BrightLocal
7.9
Mobile SEO
Authoritas (formerly Analytics SEO)
7.0
BrightLocal
8.4
Global SEO
Authoritas (formerly Analytics SEO)
6.0
BrightLocal
7.7

SEO Platform & Account Management

Authoritas (formerly Analytics SEO)
9.0
BrightLocal
9.3
Multi-domain support
Authoritas (formerly Analytics SEO)
9.0
BrightLocal
9.7
Integration with web analytics tools
Authoritas (formerly Analytics SEO)
9.0
BrightLocal
9.0

Pros

Authoritas (formerly Analytics SEO)

  • Keyword Research.
  • Backlink Profile Analysis.
  • Gap Reports.
Nathan Richardson | TrustRadius Reviewer

BrightLocal

  • A suite of local SEO tools, all in one place.
  • Simplified local SEO reporting for clients.
  • Tools for building local and niche citations.
Anonymous | TrustRadius Reviewer

Cons

Authoritas (formerly Analytics SEO)

  • Crawling.
  • Brand Mentions.
  • Analysis Tools.
Nathan Richardson | TrustRadius Reviewer

BrightLocal

  • Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.
  • Having to do phone verifications is frustrating.
Anonymous | TrustRadius Reviewer

Support Rating

Authoritas (formerly Analytics SEO)

No score
No answers yet
No answers on this topic

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Authoritas (formerly Analytics SEO)

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.
Nathan Richardson | TrustRadius Reviewer

BrightLocal

I like both of these SEO tools. Working in agency it was nice because I had access to both. At the current company I work at I use SpyFu because our focus is on key words more than local SEO. I would be happy to try out BrightLocal again in the future sometime though
Jordan Comstock | TrustRadius Reviewer

Return on Investment

Authoritas (formerly Analytics SEO)

  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.
Nathan Richardson | TrustRadius Reviewer

BrightLocal

  • BrightLocal has saved our Account Managers a ton of time from having to manually create citations for every client. We can be sure that our citations are being created with quality in mind.
  • With BrightLocal we are able to offer our clients better quality citations which result in a better product for our customers. The better quality citations positively impact ranking and cause clients to stay with our company longer.
  • Although BrightLocal may cost more than some alternatives, we have found that the quality of citations is worth the extra money spent.
Sarah Nelson | TrustRadius Reviewer

Screenshots

Authoritas (formerly Analytics SEO)

Pricing Details

Authoritas (formerly Analytics SEO)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Authoritas (formerly Analytics SEO) Editions & Modules

Additional Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Rating Summary

Likelihood to Recommend

Authoritas (formerly Analytics SEO)
10.0
BrightLocal
8.6

Support Rating

Authoritas (formerly Analytics SEO)
BrightLocal
7.5

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