Flurry Analytics vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Flurry Analytics
Score 9.0 out of 10
N/A
Flurry Analytics, now from Yahoo / Verizon Media is a mobile app analytics provider, boasting over 1 million active apps on the platform -- from start-ups to the Fortune 500. They present their solution as comprehensive, completely free, takes five minutes to integrate, and features an easy-to-use dashboard that anyone in the company can use. Flurry provides insights out-of-the-box including real-time metrics. Users explore usage, engagement, retention, geographic, demographic,…N/A
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
Flurry AnalyticsOrtto
Editions & Modules
No answers on this topic
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
Flurry AnalyticsOrtto
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFlurry is completely free with no hidden fees. Flurry also offers support for integration, set-up and analysis.—
More Pricing Information
Community Pulse
Flurry AnalyticsOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Flurry AnalyticsOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Flurry Analytics
-
Ratings
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor00 Ratings8.911 Ratings
Dynamic content00 Ratings8.98 Ratings
Ability to test dynamic content00 Ratings8.98 Ratings
A/B testing00 Ratings8.98 Ratings
Mobile optimization00 Ratings8.910 Ratings
Email deliverability reporting00 Ratings9.911 Ratings
List management00 Ratings8.911 Ratings
Triggered drip sequences00 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Flurry Analytics
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Flurry Analytics
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Flurry Analytics
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Flurry Analytics
-
Ratings
Ortto
8.9
12 Ratings
17% above category average
Dashboards00 Ratings8.912 Ratings
Standard reports00 Ratings8.912 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Flurry Analytics
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
Flurry AnalyticsOrtto
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Quantum Metric
Quantum Metric
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Glassbox
Glassbox
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Flurry AnalyticsOrtto
Likelihood to Recommend
9.0
(6 ratings)
8.9
(12 ratings)
Likelihood to Renew
3.7
(5 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Flurry AnalyticsOrtto
Likelihood to Recommend
Yahoo (Verizon Media)
I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Yahoo (Verizon Media)
  • Flurry can track in-depth metrics across your app. This allows us to see every type of interaction our app users are performing.
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
Yahoo (Verizon Media)
  • There is no option to choose a timezone which will allow me to compare their data over other systems in other time zones.
  • Could be nice to have more reporting screening options.
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Likelihood to Renew
Yahoo (Verizon Media)
Good user acquisition tracking
Sdk integration is super easy for both iOS and Android
Need it
Need to support more customized dashboards / reporting (example - set up a dashboard specifically to see users engaging with a new feature recently launched)
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Ortto
No answers on this topic
Alternatives Considered
Yahoo (Verizon Media)
For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Yahoo (Verizon Media)
  • Tracking the number of times a user taps a help button can help to improve the app design. Perhaps the app is not as intuitive as first thought, and improvements based upon where in the help feature a user taps will lead to improvements in the app design to make it more intuitive.
  • Tracking the number of times certain app features are used, or the amount of time spent within a given activity in the app can help to streamline an app - improve upon features that are used more frequently while eliminating less popular activities.
  • Tracking time spent within an app can give an idea as to how popular the app is.
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.