Awarathon vs. Spiky

Spiky sales coaching powered by AI. The difference between sales coaching and sales training is that coaching is all about improving what is already going on in your sales operations, so the results come faster for two reasons: a) Personalized recommendations to each member of the team based on analysis of their current sales meetings and performance. b) The recommendations and suggestions can be prioritized for implementation based on results. Sales training is about general best practices and skills that need to be acquired and practiced by your team for a certain time before you can see the results. It's more general, less effective, and less immediate. Spiky is sales coaching on steroids.

• Insights into sales team performance and opportunities for improvement.
• Seamless interface to support a large sales team with call summaries, analytics, and helpful coaching.
• Easy to implement and rollout across my org.
• No development resources required to integrate and get started.
• Better value than similar tools I've used in the past.

• I don't particularly appreciate that it's only available in English.
• We do also operate with customers in South America, where all conversations are carried in Spanish, so presently, we can only enjoy the competitive advantages in half of our sales operations.
• This kind of breakthrough technology should be available globally.

Spiky.ai has a unique approach for layering in sentiment/emotional analysis, which makes it much easier to review calls with the context. For example, sales reps and managers can capture how customers react to demos, new product features, different talk tracks, answers to questions or objections etc. This would be super hard to analyze (and very subjective) and do without Spiky's assistance on calls. There is so much data from video calls that are not captured by traditional tools like Gong and Spiky is adding super powers that help everyone better understand what is working or isn't working.

• Increased accuracy of qualified leads from discovery calls.
• Improved conversion rate of qualified leads to closed/won opportunities.
• Higher ROI on sales activities by enabling them to get support from their manager quickly.