1 Rating
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Score 8 out of 100
125 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Barilliance

For any company that needs an immediate tool to address Abandonment email campaign needs that are not addressed in their current ESP, Barilliance is the tool for them. Any company seeking a robust, fully data-driven solution that provides personalization or dynamic experiences should look elsewhere. Many ESP's provide their own solutions, but if yours does not, Barilliance is a perfect fit.
Zach Shelley | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

Pros

Barilliance

  • Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
  • Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
  • While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.
Zach Shelley | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

Cons

Barilliance

  • Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
  • Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
  • The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.
Zach Shelley | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Barilliance

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Usability

Barilliance

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Support Rating

Barilliance

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 30 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Implementation Rating

Barilliance

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

Alternatives Considered

Barilliance

Barilliance filled a campaign gap that IBM Watson could not deliver effectively or cost-effectively. We recently moved ESP's and are now provided with a holistic email solution through Bronto. We are ecstatic to be working with Bronto, but I have very few negative things to say about our time with Barilliance.
Zach Shelley | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Barilliance

  • Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.
Zach Shelley | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

Pricing Details

Barilliance

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Kibo Personalization (Monetate + Certona)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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