Barilliance vs Kibo Personalization (Monetate + Certona)

• Barilliance displayed some of the best customer support I've had the pleasure of receiving. Their responses were timely and informative.
• Barilliance provided us with a month to month contract which allowed us to make the right business decisions at the right time. Their price point was also extremely competitive.
• While not the most robust solution, Barilliance hit all of the necessary functionality and activity to help us address our need for abandonment campaigns.

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• You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
• If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
• The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
• The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.

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• Barilliance has limited optimization potential. They do the basics of abandonment very well but do not have program growth tools in place.
• Barilliance has a limited amount of data integrations available. For data-driven companies, some in-house solutions may need to be developed for full customer behavioral data.
• The Barilliance Portal, while not being poorly designed, takes some getting used to, in addition to providing very little static support. This is addressed by their excellent customer service but can slow the self-help opportunities.

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• Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
• A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.

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• Barilliance was able to produce an effective ROI for our company. Their month to month plan allowed us to be agile as we grew.

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• In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
• Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.

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