Benchmark Email vs. SafeOpt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Benchmark Email
Score 6.4 out of 10
N/A
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$0
per month
SafeOpt
Score 8.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$0
Up to 5,000 Monthly Uniques
Pricing
Benchmark EmailSafeOpt
Editions & Modules
Pro
Starting at $13
per month
Enterprise
Custom
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
Up to 5,000 Monthly Uniques
Offerings
Pricing Offerings
Benchmark EmailSafeOpt
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 per brand
Additional Details——
More Pricing Information
Features
Benchmark EmailSafeOpt
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Benchmark Email
9.5
7 Ratings
16% above category average
SafeOpt
-
Ratings
WYSIWYG email editor7.86 Ratings00 Ratings
Dynamic content10.06 Ratings00 Ratings
Ability to test dynamic content9.34 Ratings00 Ratings
Landing pages10.04 Ratings00 Ratings
A/B testing10.06 Ratings00 Ratings
Mobile optimization10.07 Ratings00 Ratings
Email deliverability reporting10.06 Ratings00 Ratings
List management10.07 Ratings00 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Benchmark Email
8.3
7 Ratings
7% above category average
SafeOpt
-
Ratings
Dashboards7.66 Ratings00 Ratings
Standard reports10.07 Ratings00 Ratings
Custom reports7.23 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Benchmark Email
10.0
1 Ratings
16% above category average
SafeOpt
-
Ratings
Inbox Display10.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Best Alternatives
Benchmark EmailSafeOpt
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Benchmark EmailSafeOpt
Likelihood to Recommend
7.0
(7 ratings)
8.0
(1 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Benchmark EmailSafeOpt
Likelihood to Recommend
BenchmarkONE
For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices.

Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
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AddShoppers
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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Pros
BenchmarkONE
  • 2,000 contact list space available with no time limit to those who can't upgrade.
  • The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve.
  • There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome.
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AddShoppers
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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Cons
BenchmarkONE
  • List maintenance -- navigating multiple lists is a cumbersome activity.
  • Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics.
  • Customer support is kind of slow to get back to us.
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AddShoppers
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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Alternatives Considered
BenchmarkONE
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
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AddShoppers
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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Return on Investment
BenchmarkONE
  • If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow.
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AddShoppers
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
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ScreenShots

Benchmark Email Screenshots

Screenshot of