Likelihood to Recommend I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
Read full review Pros Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners. Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords. In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more. Read full review Google Mobile-Friendly Test is easy to use and works very fast. Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share. Most modern devices are accounted for. Read full review Cons The user-interface isn't as friendly or appealing as Google's - very bland overall. The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level. Read full review Google's suggestions are sometimes vague or unhelpful. The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes Read full review Likelihood to Renew It is free, so I woule likely renew it.
Read full review Alternatives Considered I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
Read full review I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Read full review Return on Investment Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients Having another search engine to do reporting on helps increase hours and client spend some issues flagged in bing but not seen in google can be fixed once shown in BWT Read full review Our websites pages are a hundred percent mobile friendly. Detects almost all mobile usability issues. Robust test tools extending up to detectors for incompatible plugins. Read full review ScreenShots