Brand Networks Platform vs Sizmek Ad Suite

Likelihood to Recommend

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.

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Verified User

Analyst in Social Media

Marketing and Advertising Company, 11-50 employees

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I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

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Collin Berg

Freelance Web Developer

SJI Associates | Design & AdvertisingMarketing and Advertising, 11-50 employees

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Feature Rating Comparison

Brand Networks Platform

Sizmek Ad Suite

Data Transfer

DSP integration

Brand Networks Platform

Sizmek Ad Suite

Ad campaign creation

Ad deployment

Ad display and retargeting segmentation

Display advertising

Sequence targeting

Brand Networks Platform

Sizmek Ad Suite

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Pros

Sleek design -- very attractive UI
Constantly innovating and updating the platform
Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.

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Verified User

Analyst in Social Media

Marketing and Advertising Company, 11-50 employees

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Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
Simple Creative Hosting - Easy upload and path location details for creative files

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Verified User

Manager in Other

Marketing and Advertising Company, 1001-5000 employees

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Cons

API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
Because it's in continual development, there are lots of little bugs that slip through the cracks

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Verified User

Analyst in Social Media

Marketing and Advertising Company, 11-50 employees

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Sizmek's trading desk was a total miss when I tested it a few years ago.
I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.

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Verified User

Employee in Marketing

Consumer Services Company, 51-200 employees

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Alternatives Considered

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.

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Verified User

Analyst in Social Media

Marketing and Advertising Company, 11-50 employees

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For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

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Paolo Manara

Head of Operations & Technology

GroupM Connect ItalyMarketing and Advertising, 11-50 employees

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Return on Investment

If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
If optimization works correctly, you get even more efficient costs against you given campaign objective.
However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity

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Verified User

Analyst in Social Media

Marketing and Advertising Company, 11-50 employees

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Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
Sizmek has had a postive impact on employee morale due to ease of use

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Lisa Cao

Digital Media Supervisor

AmobeeMarketing and Advertising, 1001-5000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Brand Networks Platform

Sizmek Ad Suite

Brand Networks Platform vs Sizmek Ad Suite