What users are saying about
1 Rating
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Score 5 out of 100
26 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
Collin Berg | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Brand Networks Platform
6.0
Sizmek Ad Suite
4.4
Data Transfer
Brand Networks Platform
6.0
Sizmek Ad Suite
7.7
DSP integration
Brand Networks Platform
6.0
Sizmek Ad Suite
1.0

Ad Campaigns

Brand Networks Platform
8.0
Sizmek Ad Suite
7.0
Ad campaign creation
Brand Networks Platform
7.0
Sizmek Ad Suite
8.0
Ad deployment
Brand Networks Platform
8.0
Sizmek Ad Suite
7.0
Ad display and retargeting segmentation
Brand Networks Platform
9.0
Sizmek Ad Suite
6.5
Display advertising
Brand Networks Platform
Sizmek Ad Suite
8.0
Sequence targeting
Brand Networks Platform
Sizmek Ad Suite
5.7

Ad Reporting & Analytics

Brand Networks Platform
5.8
Sizmek Ad Suite
7.8
Ad dashboards
Brand Networks Platform
5.0
Sizmek Ad Suite
6.0
Ad performance reports
Brand Networks Platform
7.0
Sizmek Ad Suite
7.0
Ad conversion tracking
Brand Networks Platform
4.0
Sizmek Ad Suite
8.0
Ad attribution reporting
Brand Networks Platform
4.0
Sizmek Ad Suite
9.0
Cross-channel ad management
Brand Networks Platform
9.0
Sizmek Ad Suite
8.9
Ad forecasting and optimization
Brand Networks Platform
6.0
Sizmek Ad Suite
8.0

Pros

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
Anonymous | TrustRadius Reviewer

Cons

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
Paolo Manara | TrustRadius Reviewer

Return on Investment

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Anonymous | TrustRadius Reviewer

Sizmek Ad Suite

  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Lisa Cao | TrustRadius Reviewer

Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sizmek Ad Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Networks Platform
5.0
Sizmek Ad Suite
8.0

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