Brand24 vs. Crisp Real-Time Risk Intelligence from Kroll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand24
Score 8.6 out of 10
N/A
Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…
$99
per month
Crisp Real-Time Risk Intelligence from Kroll
Score 9.5 out of 10
N/A
Crisp is a Social Media Safety and crisis monitoring firm, boasting technology that is trusted by some of the world’s largest, most well-known brands to provide fast, precise detection of critical issues and crises. Crisp is a Kroll company since the May 2022 acquisition.N/A
Pricing
Brand24Crisp Real-Time Risk Intelligence from Kroll
Editions & Modules
Individual
$99
per month 1 user
Team
$179
per month Unlimited users
Pro
$249
per month Unlimited users
Enterprise
$499
per month Unlimited users
No answers on this topic
Offerings
Pricing Offerings
Brand24Crisp Real-Time Risk Intelligence from Kroll
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand24Crisp Real-Time Risk Intelligence from Kroll
Top Pros

No answers on this topic

Top Cons

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Brand24Crisp Real-Time Risk Intelligence from Kroll
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Score 9.4 out of 10
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User Ratings
Brand24Crisp Real-Time Risk Intelligence from Kroll
Likelihood to Recommend
8.2
(9 ratings)
10.0
(1 ratings)
User Testimonials
Brand24Crisp Real-Time Risk Intelligence from Kroll
Likelihood to Recommend
Brand24
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.
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Kroll
At $95 per month for unlimited seats, it's the cheapest solution for both support and marketing/sales teams if you need multiple seats. At the same time, everything works so smoothly and efficiently that you'd never believe it is such a cheap tool. Small teams could leverage their Free plan or the Pro tier, however, to get access to advanced features like chatbots or CRM integrations you'd need to get the unlimited package. Magic Browsing is another top feature that allows support teams to see what the client is doing on the website and guide him through the needed steps to troubleshoot any issues
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Pros
Brand24
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
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Kroll
  • Intuitive chatbot functionality
  • Unlimited number of live agents at one fixed price
  • Real-time assistance with cobrowsing feature
  • A decent number of integrations with popular tools
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Cons
Brand24
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
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Kroll
  • Number of native integrations could be bigger
  • Additional features for improving conversions like popup banners or guided tours to allow clients to combine multiple tools into one (like Intercom does)
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Alternatives Considered
Brand24
I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.
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Kroll
Crisp has fewer auxiliary features that Intercom (popup builder and guided tours is something that comes to mind), however [I feel it] has MUCH better pricing tiers. It does 95% of things Intercom can do at 5% of the price. Both Drift and Freshworks provide similar solutions which are more expensive, but also have technical issues, which resulted in poorer performance of our website
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Return on Investment
Brand24
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
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Kroll
  • Radically increased conversion rates due to proactive chat bots
  • Increased customer satisfaction due to stellar support (built in screen share saves a ton of time for troubleshooting, unlimited number of agents helps to improve response times etc)
  • Saved hours of time of support team
Read full review
ScreenShots

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.