BrightEdge vs. Moz Pro vs. Semrush

BrightEdge

155 Reviews and Ratings

Moz Pro

372 Reviews and Ratings

Semrush

772 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BrightEdge	Score 7.4 out of 10	N/A	BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.	$0 per month
Moz Pro	Score 7.7 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month
Semrush	Score 8.6 out of 10	N/A	Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…	$139.95 per month

Pricing

BrightEdge

Moz Pro

Semrush

Editions & Modules

No answers on this topic

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Pro: $139.95
per month
Guru: $249.95
per month
Business: $499.95
per month

Offerings

Pricing Offerings
BrightEdge	Moz Pro	Semrush
Free Trial
No	Yes	Yes
Free/Freemium Version
No	No	Yes
Premium Consulting/Integration Services
No	No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

Discount available for annual billing.

17% discount for annual pricing.

More Pricing Information

Community Pulse
	BrightEdge	Moz Pro	Semrush
Considered Multiple Products	BrightEdge Verified User Manager Chose BrightEdge BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content. Incentivized Helpful? DS Danielle Smyth President Chose BrightEdge BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. Semrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or … Incentivized Helpful? NP Neelav Patel SEO Analyst Chose BrightEdge I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a … Helpful? Verified User Manager Chose BrightEdge BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most … Incentivized Helpful? Verified User Employee Chose BrightEdge BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering. Incentivized Helpful? Mike Emerson E-Commerce Marketing Manager Chose BrightEdge Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it. Helpful? Cole Mauer VP, Director SEO Chose BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. … Helpful? Jane Phelps CEO Chose BrightEdge I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming. Incentivized Helpful? Bettyann Fritz (Nowak) Manager, Global Web Operations Chose BrightEdge Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results. Helpful? Andy Seguin Director of Digital Marketing Chose BrightEdge I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform … Helpful? Ron Weber Head of Global SEO Chose BrightEdge All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the … Helpful? RC Rex Camposagrado Director of Digital Marketing Chose BrightEdge BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't … Helpful? Verified User Manager Chose BrightEdge While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes … Incentivized Helpful? Verified User C-Level Executive Chose BrightEdge BrightEdge is superior to Moz in a few different ways: More tasking and automation features are available in BrightEdge. Storybuilder reporting suite is more robust than Moz reporting Incentivized Helpful? Verified User Manager Chose BrightEdge Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and … Incentivized Helpful? Verified User Director Chose BrightEdge BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the … Incentivized Helpful? Verified User Analyst Chose BrightEdge I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much. Incentivized Helpful? Lara Ortiz Strategist / Sr. Interactive Producer Chose BrightEdge Both are good tools. The biggest difference comes in your needs. Like I said earlier, BrightEdge is an enterprise tools and has the features set to support that. Moz is a consumer product and it a great place to start, but the analytics integration, tracking, reporting … Incentivized Helpful? Verified User Manager Chose BrightEdge Much smoother platform and more useful default reporting. Incentivized Helpful? Sharon Conner Digital Manager Chose BrightEdge I've also evaluated Moz Analytics, which is an outstanding lower cost tool which would be useful for businesses with limited budgets in SEO. BrightEdge offers many features that stay relevant in a secure search environment. Helpful? Verified User Account Manager Chose BrightEdge BrightEdge is the best tool for overall needs. It has a clear interface and clients really enjoy looking at the data. It is not the most specialized or in depth tool, like SEMRush or Moz are, so certain capabilities are limited (link profiling is not as strong, recommendations … Helpful? Verified User Consultant Chose BrightEdge I am a legacy Hubspot user and I regularly evaluate and test new and popular SEO tools, such as Moz, seoClarity, GinzaMetrics, etc. ( a wide range of tools of different complexity and price range). Even though no software is perfect (including BrightEdge), I can confidently say … Helpful? Peter Clarke Content Manager Chose BrightEdge Conductor's Searchlight is a key competitor. Searchlight has the advantage that it has partnered with Adobe Omniture SEOmoz, which helps the platform present a comprehensive picture of a site's performance. However, the SEO technology offered by BrightEdge is probably more … Helpful? Chas Sobolak SEO Specialist Chose BrightEdge In the last 3 months SEOMoz (Moz) has adapted their interface with the aspects that BrightEdge established in my opinion. BrightEdge is obviously better however, Moz pricing is much lower. Helpful? Ryan Sauer SEO Technical Specialist Chose BrightEdge Moz (formerly SEOmoz), Conductor Searchlight, and BrightEdge are all great SEO platforms that are similar in some aspects but are not tailored for every organization. BrightEdge and Conductor can and should be evaluated for similar organizations because both of the platforms … Helpful?	Moz Pro Verified User Strategist Chose Moz Pro Moz is the better choice for small business website insight. BrightEdge is the better choice for enterprise-level websites. Helpful? Verified User C-Level Executive Chose Moz Pro radian6 woorank webceo Incentivized Helpful? Verified User Analyst Chose Moz Pro We actually use both Moz and BrightEdge. Always good to have multiple sources of recommendations for your SEO strategy so that you can compare them, and make the best decision for your company. Incentivized Helpful? Verified User Director Chose Moz Pro We used BrightEdge for about a year. Moz is a different platform which does some similar tasks. I feel that Moz is easier to navigate and use and extrapolate data from. BrightEdge may be a bit more robust, but for our purposes, Moz is the better choice. Incentivized Helpful? Rachel Hensley E-Commerce Director Chose Moz Pro I prefer Moz Pro to SEMRush and Ahrefs Site Explorer because I think it is much easier to use and understand. I believe it can be used along with SpyFu because SpyFu has alot of Google Adwords information that can be used in competition analysis that moz doesn't have. These two … Incentivized Helpful? Verified User Contributor Chose Moz Pro Moz seemed to be more user-friendly than SEMRush and Screaming Frog, and it allows us to do what we need to do (identifying issues with our site, keyword planning, competitor comparisons, etc). Other services would most likely provide more in-depth analyses and crawling … Incentivized Helpful? Verified User Consultant Chose Moz Pro Personally I think Moz is one of the top tools being used in the market for search engine optimization. It provides great insights, is easy to use and is easy to read and understand with their simple and comprehensive dashboard. I personally choose to use SEMRush above all … Incentivized Helpful? Verified User Director Chose Moz Pro The two closest competitors are Ahrefs and SEMRush, with additional tools upmarket. Each platform has its own strengths, and we use all three at FMI. For Moz, we most like the Keyword Explorer toolset and its recommendation engine and filtering mechanisms - it's a big difference … Incentivized Helpful? Verified User Strategist Chose Moz Pro While I prefer to use SEMRush for a more robust competitor analysis, Moz has keyword tracking down to an art. The ability to track keywords and see changes over time eliminate the tedious need to manually track changes. Incentivized Helpful? Lee L Kennedy Analytics Director Chose Moz Pro SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Their "Projects" section comes close though, and I probably just need to spend more time with SEMRush to discover everything … Incentivized Helpful? Verified User Program Manager Chose Moz Pro We looked at Semrush, and while it looks like a more advanced platform, it was just too much for our needs and where our team was starting at. We needed something with a learning curve that wasn't nearly as steep. If we did more with paid search, though, I might take another … Incentivized Helpful? Preeti Gautam Social Media Executive & Content Editor Chose Moz Pro A[s] we all know Ahref or Semrush are very expensive tools. Startups cannot buy these tools. Moz Pro is reasonable and it gives you multiple features at [a] lower price. Incentivized Helpful? Verified User Employee Chose Moz Pro Moz Pro fit our needs and offered competitive features to Semrush. Semrush may be more fit for larger businesses or those looking for multi domain support. Moz offers multiple domain support, but may not be as intuitive as Semrush. Ultimately Moz affords us all of the tools we … Incentivized Helpful? Verified User Manager Chose Moz Pro Moz Pro feels more user-friendly as the interface is very intuitive. There are also lots of user guides and content about SEO strategy. Incentivized Helpful? Verified User Program Manager Chose Moz Pro Moz Pro is a nice intro tool that got us started on our SEO journey. We have chosen to supplement our Moz Pro account with other SEO tools to get a full picture of our SEO landscape and make a bigger impact on our rankings. I would recommend Moz Pro as a good start for a … Incentivized Helpful? Max Shtefan Search Marketing Manager Chose Moz Pro Moz tends to be more consistent with their data/metrics. Their crawler is also pretty powerful and able to pick up large sets of pages where some other tools may fall short. Helpful? DJ Dustin Junkert Manager of Search Chose Moz Pro Compared to full-service keyword platforms like Conductor, Moz blows it out of the water in terms of pricepoint and value. Moz is insanely cheap compared to something like Conductor, and it seem to offer just as much value. As long as you're just looking to get basic numbers in … Incentivized Helpful? Jordan Comstock Digital Marketing Specialist Chose Moz Pro I think all SEO tools have their pros and cons, but Moz is a heavy hitter. They are the resident authority for educating SEO's, and that is for a reason. Their product works well. I wouldn't say it is head and shoulders above any competitors, but it gets the job done. When it … Incentivized Helpful? Kevin Gamache Senior Web Analyst Chose Moz Pro Moz had all the features that I was looking for to help us scale our in-house SEO and content marketing strategy. We had previously reviewed several other vendors but the price point and the features offered did not match up to our needs. The ease of use and the time to … Incentivized Helpful? Verified User Director Chose Moz Pro I like that I don't need to download anything to use all of the features MOZ has to offer. It is all contained online, so I don't have to open separate applications. And the cost is extremely reasonable. Incentivized Helpful? Rodrigo Stockebrand Associate Search Director Chose Moz Pro I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to … Incentivized Helpful? David Gray Worldwide Search Engine Marketing Manager Chose Moz Pro We have used BrightEdge SEO software and found it useful to a point. All these kinds of tools have limitations, and Moz is a great resource to use as one data point in an argument to optimize a site. Helpful? Sergio Mercado ✔ SEO Manager Chose Moz Pro Moz is a good alternative but my current team leverages a variety of tools in order to support our external and internal customers. Moz has benefits for certain uses--it's strengths are easy, intuitive control systems, well rounded reporting functionality and decent backlink … Helpful? Mackinley Levine Asst. Editor and SEO Analyst Chose Moz Pro Moz stacks up particularly well against SEM Rush because of how user-friendly and intuitive the software is. It also delivers the data I'm interested in in a way that's more useful. SEM Rush's keyword research tool provides smart suggestions for semantically related keyword … Helpful? Jeff Bedford Analytics & Optimization Specialist Chose Moz Pro My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more … Helpful?	Semrush Daniel Berry SEO Strategy Specialist Chose Semrush As I mentioned earlier, Semrush is my favorite tool for SEO strategy and optimization. I think it's the very best in this particular area. It doesn't have the other features (e.g., email marketing, user management, etc.) of a tool like HubSpot, but it's ideal for marketers like … Incentivized Helpful? Katie Wojciechowski SEO Copywriter Chose Semrush Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it. Helpful? BT Blake Townsend Senior Technical Project Manager Chose Semrush Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value. Helpful? Melisha Oakleaf-Wilson Digital Account Supervisor Chose Semrush Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. … Helpful? Quentin Aisbett Digital Strategist Chose Semrush As an agency starting out I began with Moz. While my memory is not that great of those earlier years, it served us well but we switched because we were looking to upgrade at the time and found RavenTools had a better offering for the money. Again we really enjoyed Raven and … Incentivized Helpful? Steve Scott President - Web Strategist and SEO Consultant Chose Semrush Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other … Helpful? Justin Lubomirsky Search Engine Optimization Specialist Chose Semrush Moz isn't very powerful and better suited to beginners. Ahrefs is on par with Semrush, just a personal preference. Rank Ranger has inaccurate data and a terrible user interface. Helpful? Nadene Evans Senior Manager, Growth Marketing Chose Semrush [Semrush] is a great tool for the price. Robust feature set compared to similarly priced tools[.] Incentivized Helpful? Jeff Moriarty Digital Strategist Chose Semrush [Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much … Incentivized Helpful? Jake Harding SEO Manager Chose Semrush Semrush is more intuitive and well-rounded. I didn't use Ahrefs too much, but it felt more complex to use and a bit more fragmented. Moz seemed to diminish in usefulness from when I started using it. Semrush does everything Moz does, but better, more comprehensively, and with … Incentivized Helpful? Verified User Strategist Chose Semrush Moz is the main tool I used before SEMRush. I found Moz to be very helpful and robust in a lot of ways, but extremely lacking in terms of the competitor analysis. SEMRush has a much stronger system for analyzing competitors, which is of high value to my clients. It also has a … Incentivized Helpful? Jeremy Kiner Executive Director Chose Semrush Better value overall. [Semrush] at the end of the day was better suited for our needs. Incentivized Helpful? Mark Anderson Digital Marketing Specialist Chose Semrush Provides the easiest results and provides the best insights based on those results compared to other programs. Semrush, while the platform could use a fresh coat of paint, provides the most information in the most organized way without having to spend a ridiculous amount of … Incentivized Helpful? Freddy Hunt Director of SEO & Content Marketing Chose Semrush Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could … Incentivized Helpful? Bill Stern President Chose Semrush Semrush has an easier interface. Even an entry-level analyst can easily navigate and compile useful data. I did not like Ahref's interface. Ahref's gave more details on certain digital marketing activities but it was not presented in an easy to use way, and clients like the … Incentivized Helpful? Verified User Employee Chose Semrush We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also … Incentivized Helpful? Mohamed Jemaa Senior Marketing Manager Chose Semrush Semrush gives you a complete overview of all the metrics that you should monitor in terms of SEO , so no need to check other tools. It makes you save a lot of time and act fast. Incentivized Helpful? Max Pollak Director of Marketing Technology Chose Semrush They're all really similar and perform a lot of the same functions. We use Semrush because we've had it for years and our grandfathered cost makes it more affordable than the other tools, plus we're all trained in it and ingrained in it. All of these tools are solid at older … Incentivized Helpful? Gerry White SEO & Analytics Consultant Chose Semrush Semrush was more comprehensive than the other tools and better maintained. Our key requirements for a product were that we could use the data and that it was cheap enough for us to use across the business. The competitors either weren't well maintained, had poor quality … Helpful? Tony Wright (tony.wright@wrightimc.com) CEO/Founder Chose Semrush Semrush gives us all the data we need in one dashboard. It works much better than using many different tools. There are tools that are better for certain aspects, but none that provide the depth of data available in Semrush. Incentivized Helpful? Mike Query Digital Marketing Manager Chose Semrush I used Moz for years before switching to SEMrush (I was trained on it at my old job), and SEMrush is better in just about every way except for maybe blog content/resources. Ahrefs looks like a worthy competitor and we may have gone with them if SEMrush were not more affordable. … Helpful? BH Brandi Harvey SEO/Content/SMM Specialist Chose Semrush Point by point and task for task, Semrush is the better value. Helpful? Donna Donahue SEO Manager Chose Semrush Ahrefs = These are pretty similar, I'm just more familiar with SEMrush TapClicks = They don't have all the features of SEMrush Majestic = Purely backlinks Helpful?

Features

BrightEdge

Moz Pro

Semrush

SEO

Comparison of SEO features of Product A and Product B
	BrightEdge 7.3 48 Ratings 5% below category average	Moz Pro 7.3 41 Ratings 5% below category average	Semrush 7.9 154 Ratings 3% above category average
Keyword analysis	7.448 Ratings	8.141 Ratings	8.6154 Ratings
Backlink management	7.041 Ratings	7.036 Ratings	8.3147 Ratings
SERP ranking tracking	8.045 Ratings	7.241 Ratings	8.3150 Ratings
Page grader	5.040 Ratings	8.140 Ratings	7.6129 Ratings
Competitive analysis	7.748 Ratings	8.040 Ratings	8.5149 Ratings
Site audit / diagnostics	8.145 Ratings	7.139 Ratings	8.0150 Ratings
Site recommendations	6.148 Ratings	7.137 Ratings	7.6139 Ratings
Task management	8.941 Ratings	6.022 Ratings	6.691 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	BrightEdge 9.0 46 Ratings 18% above category average	Moz Pro 5.9 32 Ratings 24% below category average	Semrush 8.2 140 Ratings 8% above category average
Local SEO	9.037 Ratings	5.327 Ratings	8.1128 Ratings
Social SEO	9.031 Ratings	5.323 Ratings	8.0106 Ratings
Mobile SEO	9.042 Ratings	6.225 Ratings	8.3113 Ratings
Global SEO	9.035 Ratings	6.827 Ratings	8.2114 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	BrightEdge 8.7 46 Ratings 3% above category average	Moz Pro 7.1 33 Ratings 17% below category average	Semrush 8.5 125 Ratings 1% above category average
Multi-domain support	9.036 Ratings	7.028 Ratings	8.2115 Ratings
Integration with web analytics tools	8.445 Ratings	7.230 Ratings	8.8119 Ratings

Best Alternatives
	BrightEdge	Moz Pro	Semrush
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Conductor Score 9.2 out of 10	Conductor Score 9.2 out of 10	Conductor Score 9.2 out of 10
All Alternatives	View all alternatives	View all alternatives	View all alternatives

User Ratings
	BrightEdge	Moz Pro	Semrush
Likelihood to Recommend	8.6 (80 ratings)	8.1 (78 ratings)	8.2 (154 ratings)
Likelihood to Renew	10.0 (35 ratings)	7.0 (38 ratings)	9.1 (3 ratings)
Usability	8.3 (12 ratings)	7.0 (3 ratings)	8.0 (10 ratings)
Availability	- (0 ratings)	10.0 (1 ratings)	9.1 (1 ratings)
Performance	- (0 ratings)	- (0 ratings)	7.3 (1 ratings)
Support Rating	9.0 (14 ratings)	9.5 (7 ratings)	9.9 (17 ratings)
Online Training	- (0 ratings)	7.0 (1 ratings)	- (0 ratings)
Implementation Rating	8.3 (2 ratings)	- (0 ratings)	7.3 (1 ratings)
Product Scalability	- (0 ratings)	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	BrightEdge	Moz Pro	Semrush
Likelihood to Recommend	BrightEdge BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers. Incentivized Verified User Anonymous Read full review	iContact Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager). Incentivized Verified User Anonymous Read full review	Semrush This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results. Incentivized Verified User Anonymous Read full review
Pros	BrightEdge Instant - Keyword research tool is by far our team's favorite item on the platform DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute. Professional services have been attentive when asking for changes Alissa Steingraber Search Marketing Manager - SEO Read full review	iContact It finds relevant keywords and lets you know your chance of ranking with them. It helps you find content that needs work to rank better. It helps you improve any technical issues with your web pages. It helps you audit your current site for any technical issues. It helps you keep track of your most important keywords. Incentivized Joseph Kahn Head RankingZealot at Hum JAM Read full review	Semrush Great visuals for keyword position tracking, love that you can see the page that is ranking Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking) Shows many different and useful views for competitive research Great templated keyword research tools for those who are not as hands-on with SEO I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords Katie Wojciechowski SEO Copywriter Read full review
Cons	BrightEdge The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Incentivized Verified User Anonymous Read full review	iContact Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something. I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc. There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text. Incentivized DJ Dustin Junkert Manager of Search Read full review	Semrush Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT) Tracking multiple keywords, across multiple clients can be costly Daniel Drummond Head of Digital Marketing Read full review
Likelihood to Renew	BrightEdge I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued. Jay Corcoran Search Marketing Strategist Read full review	iContact We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality). Kyle Claypool Digital Director Read full review	Semrush I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use. Incentivized PB Perrine Bettinelli Online marketing assistant Read full review
Usability	BrightEdge Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated. Incentivized Verified User Anonymous Read full review	iContact it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst) Verified User Anonymous Read full review	Semrush The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast. Incentivized Verified User Anonymous Read full review
Reliability and Availability	BrightEdge No answers on this topic	iContact Every time I've ever needed it, it's been there. Ingo Grammel Sr. Digital Marketing Manager Read full review	Semrush Semrush available when you need it! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Performance	BrightEdge No answers on this topic	iContact No answers on this topic	Semrush SemRush performs well with few errors! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Support Rating	BrightEdge This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could. Jon Bowers Senior Account Executive Read full review	iContact As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions. Incentivized Verified User Anonymous Read full review	Semrush I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group! Verified User Anonymous Read full review
Implementation Rating	BrightEdge For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy. Jay Corcoran Search Marketing Strategist Read full review	iContact No answers on this topic	Semrush I did it by myself and do not have a comment! Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Alternatives Considered	BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well. Cole Mauer VP, Director SEO Read full review	iContact Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price. Incentivized Phil Parrish Co-founder, Managing Director Read full review	Semrush We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space. Incentivized Joshua Poole SEO Manager Read full review
Scalability	BrightEdge No answers on this topic	iContact No answers on this topic	Semrush Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed. Keith Jones I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin Read full review
Return on Investment	BrightEdge We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings. With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018. Incentivized Shane Adair Marketing Manager Read full review	iContact Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time. The thing that I don't like about this software is, that sometimes your page can take too much time for crawling. Incentivized Preeti Gautam Social Media Executive & Content Editor Read full review	Semrush Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries. The site checks available with Semrush have helped us to pitch and sell our services, securing new clients. Incentivized SC Sacha Crowther Content Marketing Lead Read full review
ScreenShots		Moz Pro Screenshots