Captora (discontinued) vs. Toucan

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

Great for folks to visualize data with little to no engineering knowledge, once the product is set up by an engineer. However, tweaks and adjustments to the data set still require engineering know-how, and tweaks to the visuals still require a CSS designer. If you need PDF reports, this is not the best option, but it's great for on-screen reporting.

Incentivized

• Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
• Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
• Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

Incentivized

• data visualization
• data management
• ease of integration

Incentivized

• Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
• Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

• PDF exporting
• need SQL and CSS knowledge to make the best use of the product

Incentivized

The ROI has been proven out with Salesforce reporting.

Outstanding support, very communicative. We use Slack and have a joint channel - very easy to get the help we need!

Incentivized

We have not seen anything that compares to Captora from an apples to apples perspective

Incentivized

• The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

Incentivized

• helps us add new features

Incentivized