CDK vs. Dealer.com

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CDK
Score 6.9 out of 10
N/A
CDK is a provider of integrated data and cloud-based software solutions to dealerships and original equipment manufacturers (OEMs) across automotive and related industries.N/A
Dealer.com
Score 1.1 out of 10
N/A
Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.N/A
Pricing
CDKDealer.com
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CDKDealer.com
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
User Ratings
CDKDealer.com
Likelihood to Recommend
8.4
(3 ratings)
1.1
(2 ratings)
Usability
-
(0 ratings)
1.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CDKDealer.com
Likelihood to Recommend
CDK
CDK Drive is great at connecting all the team members in service/parts. We used to have a foreman who had to dispatch work to each technician, which is now done through CDK Drive. Technicians can get help with part requirements/needs through CDK. Before, each technician had to go back to the parts department and wait. CDK Drive is good at offering an option to record and send a video of what was found on a service diagnosis, this helps with transparency and trust.
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Cox Enterprises
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.
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Pros
CDK
  • It helps us sell more in service.
  • It helps keep track of vehicles coming in.
  • It helps to remind customers who declined a service before.
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Cox Enterprises
  • Currently have unlimited exports of inventory
  • Allowing you to update your website template to a new one whenever you want
  • Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements
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Cons
CDK
  • Possibly because of the web-based nature, there are times when it can be slightly slow and laggy.
  • Some functions are less intuitive to use than Reynolds and Reynolds but that is more of a personal preference.
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Cox Enterprises
  • It takes over 24 hours to get inventory from vAuto to our website.
  • They can't fix our meet the staff page.
  • They randomly add images, delete prices on our site on their own.
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Usability
CDK
No answers on this topic
Cox Enterprises
Can't think of anything that they do well.
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Support Rating
CDK
Great job by everyone from the initial sales staff to the implementation team to the support staff. Always ready, willing and able to help out with any questions or issues that arise, even those from people who are simply not computer savvy and have had a hard time transitioning to a new product for everyday use.
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Cox Enterprises
No answers on this topic
Alternatives Considered
CDK
CDK Drive is way better, but from my experience, the integration process was very long and very painful and we feel CDK Drive could've made that less painful and less lengthy. Once it is working the way it should, I am sure that we will love it. Right now though, every time something else goes wrong, it builds on the frustration of the other 50 things that went wrong prior.
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Cox Enterprises
Dealer.com is the worst I have used
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Return on Investment
CDK
  • Positive, in that CDK Drive is helping us accomplish objectives that our auto group is presenting for our dealerships to improve/work on as a service dept.
  • Positive in that it keeps up with modern technology and customer expectations in these times with new offerings in communication, recordings, etc.
  • Positive in that it has a response to each requirement that the auto manufacturer comes to us with. OEM starts requiring a new process/offer, and CDK has a way for us to fulfill that.
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Cox Enterprises
  • How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
  • Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.
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ScreenShots