What users are saying about
4 Ratings
Top Rated
184 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100
Top Rated
184 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Chameleon

Seems like a great solution for web-based apps and sites when you want to communicate with your users in a fairly lightweight way. Users can "escape" from your guided tours relatively easily. Not sure how it would work for a combined web and mobile experience. Also, if you have a responsive layout, the layout of the guide sometimes breaks - you have to be careful
Michael Ball-Marian | TrustRadius Reviewer

Google Tag Manager

If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Security

Chameleon
Google Tag Manager
9.0
Role-based user permissions
Chameleon
Google Tag Manager
9.0

Tag Management

Chameleon
Google Tag Manager
8.0
Tag library
Chameleon
Google Tag Manager
8.8
Tag variable mapping
Chameleon
Google Tag Manager
8.2
Ease of writing custom tags
Chameleon
Google Tag Manager
7.6
Rules-driven tag execution
Chameleon
Google Tag Manager
8.3
Tag performance monitoring
Chameleon
Google Tag Manager
8.2
Improved page load times
Chameleon
Google Tag Manager
8.1
Mobile app tagging
Chameleon
Google Tag Manager
7.1
Library of JavaScript extensions
Chameleon
Google Tag Manager
7.4

Data Management & Integrity

Chameleon
Google Tag Manager
8.5
Event tracking
Chameleon
Google Tag Manager
9.7
Mobile event tracking
Chameleon
Google Tag Manager
8.9
Data distribution management
Chameleon
Google Tag Manager
8.4
Universal data layer
Chameleon
Google Tag Manager
8.8
Automated error checking
Chameleon
Google Tag Manager
6.8

Pros

Chameleon

  • Super easy installation/setup particularly if you use Segment.
  • Improved and relatively easy to learn UI.
  • Great minimal/elegant design of the elements that get displayed to your users.
Michael Ball-Marian | TrustRadius Reviewer

Google Tag Manager

  • Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
  • Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
  • GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
J.P. VanderLinden | TrustRadius Reviewer

Cons

Chameleon

  • There are not quite as many interactive elements as I'd like to see, but enough to get the job done.
  • The general editing UI is good, but some of the elements could be easier to discover. You sort of have to trial-and-error your way to success.
  • Documentation is fairly light. If you really want to dig in, you'll find it lacking. Luckily support was awesome and fast.
Michael Ball-Marian | TrustRadius Reviewer

Google Tag Manager

  • There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
  • They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
  • It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Chameleon

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Anonymous | TrustRadius Reviewer

Usability

Chameleon

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 4 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
Anonymous | TrustRadius Reviewer

Support Rating

Chameleon

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 10.0
Based on 2 answers
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel | TrustRadius Reviewer

Online Training

Chameleon

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel | TrustRadius Reviewer

Implementation Rating

Chameleon

No score
No answers yet
No answers on this topic

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey | TrustRadius Reviewer

Alternatives Considered

Chameleon

We had some colleagues try to implement WalkMe with their Single page app and it was a disaster getting it to work (it eventually did, mostly). Because we already use Segment, we thought we'd give Chameleon a try and it was very easy. I built my first tour in an hour or two.
Michael Ball-Marian | TrustRadius Reviewer

Google Tag Manager

We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Chameleon

  • Saved us time/money building extensive documentation.
  • Quicker to implement a few other solutions. We have access to an enterprise product for FREE, but we chose not to use it because implementation was too cumbersome.
Michael Ball-Marian | TrustRadius Reviewer

Google Tag Manager

  • The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
  • Reduction of an IT staff
  • Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place
Anonymous | TrustRadius Reviewer

Screenshots

Google Tag Manager

Pricing Details

Chameleon

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Chameleon
9.0
Google Tag Manager
9.3

Likelihood to Renew

Chameleon
Google Tag Manager
10.0

Usability

Chameleon
Google Tag Manager
10.0

Reliability and Availability

Chameleon
Google Tag Manager
9.1

Support Rating

Chameleon
Google Tag Manager
10.0

Online Training

Chameleon
Google Tag Manager
7.3

Implementation Rating

Chameleon
Google Tag Manager
9.8

Add comparison