What users are saying about

Claritas PRIZM Premier vs Crayon Intel Pro

Claritas PRIZM Premier
1 Rating
Crayon Intel Pro
7 Ratings

Claritas PRIZM Premier

1 Rating
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Score 10 out of 100

Based on 1 reviews and ratings

Crayon Intel Pro

7 Ratings
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Score 8.2 out of 100

Based on 7 reviews and ratings

Attribute Ratings

  • Claritas PRIZM Premier and Crayon Intel Pro are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
10.0

Crayon Intel Pro

100%
1 Rating

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating

Crayon Intel Pro

N/A
0 Ratings

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

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Mark Mason Taylor | TrustRadius Reviewer
Mark Mason Taylor
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Crayon Intel Pro

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.

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Eric Serdar | TrustRadius Reviewer
Eric Serdar
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Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.

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Mark Mason Taylor | TrustRadius Reviewer
Mark Mason Taylor
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Crayon Intel Pro

  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation

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Eric Serdar | TrustRadius Reviewer
Eric Serdar
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Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.

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Mark Mason Taylor | TrustRadius Reviewer
Mark Mason Taylor
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Crayon Intel Pro

  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards

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Eric Serdar | TrustRadius Reviewer
Eric Serdar
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Pricing Details

Claritas PRIZM Premier

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Crayon Intel Pro

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

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Mark Mason Taylor | TrustRadius Reviewer
Mark Mason Taylor
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Crayon Intel Pro

No score
No answers yet
No answers on this topic

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

Crayon Intel Pro

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed

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Eric Serdar | TrustRadius Reviewer
Eric Serdar
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Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

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Mark Mason Taylor | TrustRadius Reviewer
Mark Mason Taylor
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Crayon Intel Pro

  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors

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Eric Serdar | TrustRadius Reviewer
Eric Serdar
View all 1 answers on this topic

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