What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
865 Ratings
1 Rating
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Score 10 out of 100

ZoomInfo

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Top Rated
865 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Claritas PRIZM Premier

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
Mark Mason Taylor | TrustRadius Reviewer

ZoomInfo

The software is great for searches of individuals or companies. It is great to narrow down a lead [or] find the key players within certain departments. Also to make sure an email address is valid. The email integration ZoomInfo's "Engage" has is an amazing tool to make sure an email was received and opened.I don't see myself using Engage's call tool much. To me it isn't a particularly useful tool and one appropriate for my own particular situation based on how I engage with my prospects.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Claritas PRIZM Premier
ZoomInfo
7.8
Advanced search
Claritas PRIZM Premier
ZoomInfo
8.1
Identification of new leads
Claritas PRIZM Premier
ZoomInfo
7.9
List quality
Claritas PRIZM Premier
ZoomInfo
7.7
List upload/download
Claritas PRIZM Premier
ZoomInfo
7.6
Ideal customer targeting
Claritas PRIZM Premier
ZoomInfo
7.8
Load time/data access
Claritas PRIZM Premier
ZoomInfo
8.0

Sales Intelligence Data Standards

Claritas PRIZM Premier
ZoomInfo
8.1
Contact information
Claritas PRIZM Premier
ZoomInfo
8.1
Company information
Claritas PRIZM Premier
ZoomInfo
8.3
Industry information
Claritas PRIZM Premier
ZoomInfo
8.0

Data Augmentation & Lead Qualification

Claritas PRIZM Premier
ZoomInfo
7.8
Lead qualification process
Claritas PRIZM Premier
ZoomInfo
8.0
Smart lists and recommendations
Claritas PRIZM Premier
ZoomInfo
7.4
Salesforce integration
Claritas PRIZM Premier
ZoomInfo
8.4
Company/business profiles
Claritas PRIZM Premier
ZoomInfo
8.3
Alerts and reminders
Claritas PRIZM Premier
ZoomInfo
7.8
Data hygiene
Claritas PRIZM Premier
ZoomInfo
7.4
Automatic data refresh
Claritas PRIZM Premier
ZoomInfo
7.6
Tags
Claritas PRIZM Premier
ZoomInfo
7.5
Filters and segmentation
Claritas PRIZM Premier
ZoomInfo
8.2

Sales Intelligence Email Features

Claritas PRIZM Premier
ZoomInfo
6.8
Sales email templates
Claritas PRIZM Premier
ZoomInfo
7.6
Append emails to records
Claritas PRIZM Premier
ZoomInfo
5.9

Pros

Claritas PRIZM Premier

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
Mark Mason Taylor | TrustRadius Reviewer

ZoomInfo

  • FormComplete is an incredible tool and has a better match rate compared to other tools I've used in the past.
  • The advanced search is also a powerhouse when it comes to finding companies using specific technologies and more.
  • Being able to upload a list and see that in you advanced search, whether it's a contact or company list is also a huge help.
Anonymous | TrustRadius Reviewer

Cons

Claritas PRIZM Premier

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
Mark Mason Taylor | TrustRadius Reviewer

ZoomInfo

  • Expanded search options for specific industries (intellectual property, brand protection specifically)
  • AE responsiveness with requests for updated pricing/increased functionality on time crunch. Potentially increased ability for AEs to offer on the spot discounts to avoid lag
  • No ability to set an account admin with zero credit allotment. We need an admin that doesn't require a paid seat as they do not perform many of the required functions, simply maintain the system setup and integrations.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Claritas PRIZM Premier

Claritas PRIZM Premier 10.0
Based on 1 answer
It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier.We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
Mark Mason Taylor | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Claritas PRIZM Premier

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
Overall, ZoomInfo scores a 9! It is simple to use, the ROI is positive for my organization. This is a tool I can have new users dive right into without a lot of time spent on tutorials, even for thise with little to no experience with this type of tool
Anonymous | TrustRadius Reviewer

Alternatives Considered

Claritas PRIZM Premier

No answers on this topic

ZoomInfo

We have a subscription to Sales Intel and definitely like having access to both tools. Sales Intel does a great job with mobile phone numbers and indicating if records are human verified or machine verified. Both tools compliment each other very well. We selected zoom because of the DiscoverOrg merger.
Grant Swanson | TrustRadius Reviewer

Return on Investment

Claritas PRIZM Premier

  • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
  • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
  • It has helped support expansion into a new market for our health insurance products.
  • We are able to design products based on the populations needs and behaviors rather than what someone heard.
  • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
Mark Mason Taylor | TrustRadius Reviewer

ZoomInfo

  • We've seen faster lead conversion or greater website visitors because it allows us to do more granular targeting
  • Our Sales employees are relieved to have a tool that allows them to do prospecting that does not involve a Google Search or Cold Call
  • It gives us insider information against our competitors to ensure we are the forerunner in our industry.
Anonymous | TrustRadius Reviewer

Pricing Details

Claritas PRIZM Premier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Claritas PRIZM Premier
10.0
ZoomInfo
8.4

Likelihood to Renew

Claritas PRIZM Premier
10.0
ZoomInfo
10.0

Usability

Claritas PRIZM Premier
ZoomInfo
9.0

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