Likelihood to Recommend ClickGAURD is highly suitable for detecting and preventing fraudulent clicks and helps generate higher revenues with the same marketing budgets. The reports created by ClickGUARD are also very helpful in understanding the impact and returns on the campaigns. It also helps identifies the geographies from where the fraudulent clicks are coming to help us take preventive measures. Having detailed documentation to get it deployed and get users onboarded quickly will be very helpful.
Read full review Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Read full review Pros The real-time notifications are one of the best features of ClickGUARD for me. Automatic malicious click deflection is also a feature that I appreciate. There have been instances where a large number of clicks were made, but the resulting conversions were much below expectations. Read full review Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account. Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work. Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team! Read full review Cons The one thing I've noticed that I believe is a disadvantage would have to be the lack of support on weekends or holidays which is understandable but at the same time, I'm sure people expect to still be supported right around the clock if that is what is advertised. Read full review When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool. Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone. Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator. Read full review Likelihood to Renew We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Read full review Usability Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Read full review Support Rating I actually haven't found the need to use their customer support as yet but I'm sure that they are knowledgable and would assist any way they can.
Read full review Very responsive and bring fast answers for problems
Read full review Alternatives Considered formerly know as
PPC Protect , now known as Lunio. we side by side user lunio as well and only problem with lunio was pricing. no doubt lunio has better feature set to stack against ClickGaurd but we didn't required that many features to begin with. ClickGaurd is simple solution for us and we are planning to explore it full before moving to any other platform
Read full review I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.
Read full review Return on Investment Prior to acquiring Clickguard, I wasn't even able to trust the numbers I was seeing and my money was being wasted. Since getting this app, there has been a total turn around in conversions, and sales have increased. Read full review ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change. Read full review ScreenShots