CloudApp vs RO Reference Enablement

• CloudApp makes taking GIFs, videos, and screenshots very quick and easy. Very little training was required for CloudApp because it is a straight forward tool.
• We love the feature that allows you to annotate images and videos to highlight certain areas. This is especially important in Support when explaining something to a customer.
• I like that CloudApp makes sharing files very easy. In just the click of a button, you can choose how you'd like to share a file with someone else.

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• The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
• Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
• Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.

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• While annotations are nice, editing features are lacking overall. You can't trim a screenshot or crop it once you've taken it, so you'd better be perfect with your capturing on the first try.
• The web library for managing your past captures is hellacious. There's no deleting mistakes, no real categorization like tags, and the drag and drop adding is glitchy at best.

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• It could be cool if there was some automated built in surveys that could be used and attached to the reference. For example very short quick survey to the potential customer about how they felt about the reference, a short one to the sale rep involved to show if it was a good fit to bring the reference and potential customer together. Then show those collective results on the reference record and when searching for a reference.
• I would like a better way to build and track points for those at the contact level of a reference and a the account level.

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• Speed. It's incredibly quick and easy to share images, gifs, and videos. That saves us time and makes us more productive.
• Storage. Everything is kept in one place, so it's easy to go back and reference/keep track of. It keeps us from hunting down previous shares.
• Annotation. It's very quick to mark things up before sending! Again, the primary benefit here is speed.
• Cash. We'll occasionally share videos with prospects so they better understand our offerings. Some of those people become customers!

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• Increase time to fill: All references are filled within 2.5 days or less. For a program that isn't managed by one person, full time, we look at this stat as a win for our organization. BL def. helped us in cutting down the time it takes to find a reference.
• Increased employee efficiency: The customer marketing team still owns the day to day administration (approvals) of the system, but we've drastically cut down their effort. We no longer need to search for the reference (the sales reps now do this themselves) - and the triggers to the account managers have been a huge help in cutting down the time to approve.
• Greater visibility: BL has allowed us to capture denial reasons - which means we know why a references is being denied - which means we can hide them from coming up in future search results.

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