ContactPigeon vs Cordial

Likelihood to Recommend

Ideal for eCommerce. It is not the cheapest for a startup but one of the best for a scaling business.

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Feature Rating Comparison

ContactPigeon

Cordial

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

ContactPigeon

Cordial

Dashboards

Standard reports

Custom reports

Pros

Really powerful custom automation
Omnichannel marketing automation (Email+Push Notifications+SMS)
Great support

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

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Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Cons

The UI is too complex sometimes (hopefully their support is always there for us!)

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

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Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Alternatives Considered

ContactPigeon is built for eCommerce, while Mailchimp is super easy and a good fit for a smaller company. That's why we switched since we needed a more complete, all-in-one marketing automation solution to scale our online business.

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

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Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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Return on Investment

25% growth in Email orders (YoY).
Higher open rates up to +46%.

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Apostolis Lianos

eCommerce Manager

tetragonobookstores.grRetail, 11-50 employees

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Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

ContactPigeon

Cordial

ContactPigeon vs Cordial

ContactPigeon

Cordial

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Reporting & Analytics

Dashboards

Standard reports

Custom reports

Pros

Cons

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

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