What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5.5 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%

IgnitionOne Digital Marketing Suite
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings

N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings

N/A
0 Ratings
Landing pages

10.0
100%
1 Rating

N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings

N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings

N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

N/A
0 Ratings
List management

7.5
75%
5 Ratings

N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings

N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%

IgnitionOne Digital Marketing Suite
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings

N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings

N/A
0 Ratings
Attribute Ratings
- Cordial is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

2.0
IgnitionOne Digital Marketing Suite
20%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
IgnitionOne Digital Marketing Suite
- Good for very basic management of a search program.
- Not good for much else since it is buggy and lacks many features that competitors offer.
- Also may be good for someone who is looking for a low-cost DMS.

Verified User
Director in Marketing
Marketing and Advertising Company, 501-1000 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
IgnitionOne Digital Marketing Suite
- Good customer service.
- They were flexible in allowing us to access backend data.

Verified User
Director in Marketing
Marketing and Advertising Company, 501-1000 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesIgnitionOne Digital Marketing Suite
- Buggy!
- Lacks many features competitors offer (like labeling).
- No clear roadmap for the future with their SEM product.

Verified User
Director in Marketing
Marketing and Advertising Company, 501-1000 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—IgnitionOne Digital Marketing Suite
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesIgnitionOne Digital Marketing Suite
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Verified User
Director in Marketing
Marketing and Advertising Company, 501-1000 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
IgnitionOne Digital Marketing Suite
- Did push through implementations but was buggy
- Fast UI

Verified User
Director in Marketing
Marketing and Advertising Company, 501-1000 employees