What users are saying about
7 Ratings
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Score 7.9 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
IgnitionOne Digital Marketing Suite
WYSIWYG email editor
Cordial
4.0
IgnitionOne Digital Marketing Suite
Dynamic content
Cordial
6.3
IgnitionOne Digital Marketing Suite
Ability to test dynamic content
Cordial
6.8
IgnitionOne Digital Marketing Suite
Landing pages
Cordial
10.0
IgnitionOne Digital Marketing Suite
A/B testing
Cordial
7.0
IgnitionOne Digital Marketing Suite
Mobile optimization
Cordial
7.5
IgnitionOne Digital Marketing Suite
Email deliverability reporting
Cordial
8.4
IgnitionOne Digital Marketing Suite
List management
Cordial
7.5
IgnitionOne Digital Marketing Suite
Triggered drip sequences
Cordial
9.3
IgnitionOne Digital Marketing Suite

Reporting & Analytics

Cordial
7.0
IgnitionOne Digital Marketing Suite
Dashboards
Cordial
8.5
IgnitionOne Digital Marketing Suite
Standard reports
Cordial
6.5
IgnitionOne Digital Marketing Suite
Custom reports
Cordial
6.0
IgnitionOne Digital Marketing Suite

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

IgnitionOne Digital Marketing Suite

  • Good customer service.
  • They were flexible in allowing us to access backend data.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

IgnitionOne Digital Marketing Suite

  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

IgnitionOne Digital Marketing Suite

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

IgnitionOne Digital Marketing Suite

  • Did push through implementations but was buggy
  • Fast UI
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IgnitionOne Digital Marketing Suite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
IgnitionOne Digital Marketing Suite
2.0

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