What users are saying about
Top Rated
100 Ratings
1 Ratings
Top Rated
100 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Sharethrough

No answer on this topic is available.

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Sharethrough
Data Transfer
Criteo Dynamic Retargeting
7.5
Sharethrough
DSP integration
Criteo Dynamic Retargeting
7.7
Sharethrough

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Sharethrough
Ad campaign creation
Criteo Dynamic Retargeting
6.7
Sharethrough
Ad deployment
Criteo Dynamic Retargeting
6.5
Sharethrough
Display advertising
Criteo Dynamic Retargeting
7.4
Sharethrough
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Sharethrough

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Sharethrough
Ad dashboards
Criteo Dynamic Retargeting
7.2
Sharethrough
Ad performance reports
Criteo Dynamic Retargeting
6.8
Sharethrough
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Sharethrough
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Sharethrough
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Sharethrough
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Sharethrough

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Sharethrough

  • The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
  • Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
  • As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.
Anonymous | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Sharethrough

  • We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
  • Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Sharethrough

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Sharethrough

The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Sharethrough

No answers on this topic

Screenshots

Criteo Dynamic Retargeting

Sharethrough

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sharethrough

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Sharethrough
7.3

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Sharethrough

Add comparison