What users are saying about
104 Ratings
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Score 7 out of 100
2 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
ownerIQ
Data Transfer
Marketing Solutions by Criteo
7.8
ownerIQ
DSP integration
Marketing Solutions by Criteo
7.4
ownerIQ

Ad Campaigns

Marketing Solutions by Criteo
6.9
ownerIQ
8.5
Ad campaign creation
Marketing Solutions by Criteo
7.0
ownerIQ
Ad deployment
Marketing Solutions by Criteo
6.5
ownerIQ
9.0
Display advertising
Marketing Solutions by Criteo
7.2
ownerIQ
9.0
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
ownerIQ
9.0
Sequence targeting
Marketing Solutions by Criteo
ownerIQ
7.0

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
ownerIQ
9.4
Ad dashboards
Marketing Solutions by Criteo
7.2
ownerIQ
Ad performance reports
Marketing Solutions by Criteo
6.7
ownerIQ
7.0
Ad conversion tracking
Marketing Solutions by Criteo
6.8
ownerIQ
10.0
Ad attribution reporting
Marketing Solutions by Criteo
8.0
ownerIQ
10.0
Cross-channel ad management
Marketing Solutions by Criteo
8.0
ownerIQ
10.0
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
ownerIQ
10.0

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

ownerIQ

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

ownerIQ

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

ownerIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

ownerIQ

No answers on this topic

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

ownerIQ

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
ownerIQ
9.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
ownerIQ

Usability

Marketing Solutions by Criteo
8.5
ownerIQ

Support Rating

Marketing Solutions by Criteo
9.0
ownerIQ

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