Critical Mention vs. MutualMind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Critical Mention
Score 7.1 out of 10
N/A
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.N/A
MutualMind
Score 5.6 out of 10
N/A
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
$1,000
per month
Pricing
Critical MentionMutualMind
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Critical MentionMutualMind
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
User Ratings
Critical MentionMutualMind
Likelihood to Recommend
6.8
(21 ratings)
7.3
(1 ratings)
Likelihood to Renew
10.0
(7 ratings)
8.2
(1 ratings)
Usability
9.0
(2 ratings)
6.4
(1 ratings)
Availability
8.0
(2 ratings)
7.3
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
10.0
(2 ratings)
7.3
(2 ratings)
In-Person Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
10.0
(2 ratings)
8.2
(2 ratings)
User Testimonials
Critical MentionMutualMind
Likelihood to Recommend
Critical Mention
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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MutualMind
No answers on this topic
Pros
Critical Mention
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
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MutualMind
  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
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Cons
Critical Mention
  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
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MutualMind
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
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Likelihood to Renew
Critical Mention
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
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MutualMind
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
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Usability
Critical Mention
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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MutualMind
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
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Reliability and Availability
Critical Mention
No answers on this topic
MutualMind
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
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Performance
Critical Mention
No answers on this topic
MutualMind
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
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Support Rating
Critical Mention
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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MutualMind
MutualMind has always been quick to address any issues or questions we have.
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Implementation Rating
Critical Mention
Critical Mention implementation was easy and fast. Their support and training were awesome.
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MutualMind
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
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Alternatives Considered
Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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MutualMind
As mentioned before, Radian6 and Sysomos Heartbeat.
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Return on Investment
Critical Mention
  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
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MutualMind
  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
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