What users are saying about
15 Ratings
1 Rating
15 Ratings
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Score 9.3 out of 100
1 Rating
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Score 5 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

EasyMail7

It helps with managing email lists and reaching out to new potential customers.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
EasyMail7
6.0
WYSIWYG email editor
Customer.io
6.6
EasyMail7
6.0
Dynamic content
Customer.io
8.6
EasyMail7
6.0
Ability to test dynamic content
Customer.io
8.6
EasyMail7
5.0
A/B testing
Customer.io
7.9
EasyMail7
Mobile optimization
Customer.io
10.0
EasyMail7
Email deliverability reporting
Customer.io
7.7
EasyMail7
6.0
List management
Customer.io
10.0
EasyMail7
7.0
Triggered drip sequences
Customer.io
9.5
EasyMail7
6.0

Reporting & Analytics

Customer.io
5.9
EasyMail7
Dashboards
Customer.io
5.4
EasyMail7
Standard reports
Customer.io
5.4
EasyMail7
Custom reports
Customer.io
7.0
EasyMail7

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

EasyMail7

  • Manage various lists.
  • Manage different campaigns.
  • Allow you to unsubscribe recipients easily.
  • Allow you to create an email flow and date them.
Anonymous | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

EasyMail7

  • The functionality of the product could be easier.
  • It can be tough to find features you're looking for within the product (but they're usually there).
  • Scheduling process could be clearer.
  • Most features could be streamlined or simplified better.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

EasyMail7

No answers on this topic

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

EasyMail7

  • Low risk for investment cost.
  • Potential for greater reach to new or existing clients.
  • Clumsy interface causes use to take more time, however.
Anonymous | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

EasyMail7

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.0
EasyMail7
5.0

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