D&B Hoovers vs. Kantar Advertising and Paid Search Intelligence

I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.

Incentivized

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

• allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
• Has a variety of personnel that you can view and sort by level, name, or email availability.
• Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.

Incentivized

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

• We should be able to "exclude" words from titles or company names
• Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.

Incentivized

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company

Incentivized

Because it's easy to use

Incentivized

Always available on desktop or mobile.

Incentivized

Meets our needs

Incentivized

They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

Incentivized

for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform

Incentivized

The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.

Incentivized

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

We're a small company with few users, so scalability has not been an issue.

Incentivized

• Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
• A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
• Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

Incentivized

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized