37 Ratings
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Score 7.6 out of 100
9 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
Melissa Davies | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Hoovers
8.0
Reachforce SmartSuite (Now Leadspace)
Advanced search
D&B Hoovers
8.0
Reachforce SmartSuite (Now Leadspace)
Identification of new leads
D&B Hoovers
8.6
Reachforce SmartSuite (Now Leadspace)
List quality
D&B Hoovers
7.7
Reachforce SmartSuite (Now Leadspace)
List upload/download
D&B Hoovers
8.1
Reachforce SmartSuite (Now Leadspace)
Ideal customer targeting
D&B Hoovers
8.2
Reachforce SmartSuite (Now Leadspace)
Load time/data access
D&B Hoovers
7.6
Reachforce SmartSuite (Now Leadspace)

Sales Intelligence Data Standards

D&B Hoovers
8.1
Reachforce SmartSuite (Now Leadspace)
Contact information
D&B Hoovers
7.9
Reachforce SmartSuite (Now Leadspace)
Company information
D&B Hoovers
8.2
Reachforce SmartSuite (Now Leadspace)
Industry information
D&B Hoovers
8.3
Reachforce SmartSuite (Now Leadspace)

Data Augmentation & Lead Qualification

D&B Hoovers
8.4
Reachforce SmartSuite (Now Leadspace)
Lead qualification process
D&B Hoovers
8.0
Reachforce SmartSuite (Now Leadspace)
Smart lists and recommendations
D&B Hoovers
8.0
Reachforce SmartSuite (Now Leadspace)
Salesforce integration
D&B Hoovers
8.6
Reachforce SmartSuite (Now Leadspace)
Company/business profiles
D&B Hoovers
8.7
Reachforce SmartSuite (Now Leadspace)
Alerts and reminders
D&B Hoovers
9.5
Reachforce SmartSuite (Now Leadspace)
Data hygiene
D&B Hoovers
8.3
Reachforce SmartSuite (Now Leadspace)
Automatic data refresh
D&B Hoovers
8.4
Reachforce SmartSuite (Now Leadspace)
Tags
D&B Hoovers
8.4
Reachforce SmartSuite (Now Leadspace)
Filters and segmentation
D&B Hoovers
7.8
Reachforce SmartSuite (Now Leadspace)

Sales Intelligence Email Features

D&B Hoovers
9.9
Reachforce SmartSuite (Now Leadspace)
Sales email templates
D&B Hoovers
9.9
Reachforce SmartSuite (Now Leadspace)
Append emails to records
D&B Hoovers
9.9
Reachforce SmartSuite (Now Leadspace)

Pros

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Anonymous | TrustRadius Reviewer

Cons

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
David Evans | TrustRadius Reviewer

Likelihood to Renew

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

Reachforce SmartSuite (Now Leadspace) 9.0
Based on 1 answer
Nothing else to add
Anonymous | TrustRadius Reviewer

Support Rating

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

No score
No answers yet
No answers on this topic

Alternatives Considered

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

It was much easier and cost-effective for us to implement and use Reachforce than Infutor data solutions. We had a better customer service with Reachforce and their account representatives made sure we were happy with the service they provided from the beginning to end. I would have no problem recommending this company to any of our colleagues or customers.
Jay Kang | TrustRadius Reviewer

Return on Investment

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Reachforce SmartSuite (Now Leadspace)

  • Higher form conversions
  • Accurate data for segmentation
Melissa Davies | TrustRadius Reviewer

Screenshots

D&B Hoovers

Pricing Details

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Reachforce SmartSuite (Now Leadspace)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Hoovers
8.3
Reachforce SmartSuite (Now Leadspace)
9.7

Likelihood to Renew

D&B Hoovers
5.9
Reachforce SmartSuite (Now Leadspace)
9.0

Reliability and Availability

D&B Hoovers
9.0
Reachforce SmartSuite (Now Leadspace)

Support Rating

D&B Hoovers
10.0
Reachforce SmartSuite (Now Leadspace)

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