What users are saying about
49 Ratings
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Score 6.8 out of 100
22 Ratings
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Score 9 out of 100

Likelihood to Recommend

D&B Hoovers

Enriched a significant amount of account data where there was very little to start with -- really helps you extract value from your data and find gaps you didn't even know was there. Also allows ongoing data management to ensure that you don't keep building gaps over time -- you only need to educate people on how to use it and assuming you have seats you can just standardize the research and creation of accounts.
Yee Yek | TrustRadius Reviewer

Sprinklr Modern Research

If you are looking for a platform to work on many things at the same time, maybe [Sprinklr Modern Research] is one of the best options for your team. Social Media Reports, Social Media Care, and Social Listening can all be giving you good results using just Sprinklr [Modern Research].
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

D&B Hoovers
7.2
Sprinklr Modern Research
Advanced search
D&B Hoovers
7.7
Sprinklr Modern Research
Identification of new leads
D&B Hoovers
6.7
Sprinklr Modern Research
List quality
D&B Hoovers
7.0
Sprinklr Modern Research
List upload/download
D&B Hoovers
8.1
Sprinklr Modern Research
Ideal customer targeting
D&B Hoovers
5.4
Sprinklr Modern Research
Load time/data access
D&B Hoovers
8.4
Sprinklr Modern Research

Sales Intelligence Data Standards

D&B Hoovers
7.6
Sprinklr Modern Research
Contact information
D&B Hoovers
6.0
Sprinklr Modern Research
Company information
D&B Hoovers
9.1
Sprinklr Modern Research
Industry information
D&B Hoovers
7.7
Sprinklr Modern Research

Data Augmentation & Lead Qualification

D&B Hoovers
8.4
Sprinklr Modern Research
Lead qualification process
D&B Hoovers
9.5
Sprinklr Modern Research
Smart lists and recommendations
D&B Hoovers
7.1
Sprinklr Modern Research
Salesforce integration
D&B Hoovers
9.8
Sprinklr Modern Research
Company/business profiles
D&B Hoovers
8.2
Sprinklr Modern Research
Alerts and reminders
D&B Hoovers
7.1
Sprinklr Modern Research
Data hygiene
D&B Hoovers
9.2
Sprinklr Modern Research
Automatic data refresh
D&B Hoovers
9.8
Sprinklr Modern Research
Tags
D&B Hoovers
7.1
Sprinklr Modern Research
Filters and segmentation
D&B Hoovers
7.4
Sprinklr Modern Research

Sales Intelligence Email Features

D&B Hoovers
10.0
Sprinklr Modern Research
Sales email templates
D&B Hoovers
10.0
Sprinklr Modern Research
Append emails to records
D&B Hoovers
10.0
Sprinklr Modern Research

Pros

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Sprinklr Modern Research

  • Provides real-time insights on current events and competitor's strategies
  • Interpretation of customer data
  • Helps in identifying opportunities and building smarter strategies.
Daniel Cooper | TrustRadius Reviewer

Cons

D&B Hoovers

  • Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
  • Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
  • You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.
Justin Roodman | TrustRadius Reviewer

Sprinklr Modern Research

  • It would be nice if the ad setup were in one window instead of following several steps that show different windows.
  • Support is changeable in response; sometimes they respond quickly, sometimes they don't; they need to improve in this aspect to keep users happy.
Fabienne Blanc | TrustRadius Reviewer

Likelihood to Renew

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Support Rating

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 7.3
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Alternatives Considered

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

While I wasn't involved in the selection process, I believe the main reason Sprinklr Modern Research was chosen as our social listening platform was that we were already using Sprinklr as our social scheduling tool. This way, we would have all of our social tools under one umbrella and all be part of the same platform. I've used other social listening tools in the past, and I feel that Sprinklr Modern Research is about on par with the others that I've used.
Jenna Carpentier | TrustRadius Reviewer

Return on Investment

D&B Hoovers

  • This software has paid for itself three times over in the first sale made by using their b2b leads.
  • This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
  • This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

  • Sped up the scheduling process, saving time and staff stress!
  • Allows us to clearly identify the value our social campaigns deliver for clients.
  • Time spent on reporting set up can slow business down.
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Research

Pricing Details

D&B Hoovers

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

D&B Hoovers
7.8
Sprinklr Modern Research
9.2

Likelihood to Renew

D&B Hoovers
5.9
Sprinklr Modern Research

Reliability and Availability

D&B Hoovers
9.0
Sprinklr Modern Research

Support Rating

D&B Hoovers
10.0
Sprinklr Modern Research
7.3

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