D&B Hoovers vs Sprinklr Modern Research

• Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
• It was great for finding a more complete picture of the companies history.
• It was helpful for piecing together contact information for people you may not have known worked there.

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• Provides real-time insights on current events and competitor's strategies
• Interpretation of customer data
• Helps in identifying opportunities and building smarter strategies.

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• Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
• Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
• You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.

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• It would be nice if the ad setup were in one window instead of following several steps that show different windows.
• Support is changeable in response; sometimes they respond quickly, sometimes they don't; they need to improve in this aspect to keep users happy.

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• This software has paid for itself three times over in the first sale made by using their b2b leads.
• This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
• This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.

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• Sped up the scheduling process, saving time and staff stress!
• Allows us to clearly identify the value our social campaigns deliver for clients.
• Time spent on reporting set up can slow business down.

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