Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.3 out of 10
N/A
Avention delivers sales intelligence data for millions of companies globally.N/A
Sprinklr Modern Research
Score 8.8 out of 10
N/A
Sprinklr Modern Research enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.N/A
Pricing
D&B HooversSprinklr Modern Research
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversSprinklr Modern Research
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
D&B HooversSprinklr Modern Research
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
7.9
59 Ratings
1% above category average
Sprinklr Modern Research
-
Ratings
Advanced search8.056 Ratings00 Ratings
Identification of new leads7.453 Ratings00 Ratings
List quality7.857 Ratings00 Ratings
List upload/download8.354 Ratings00 Ratings
Ideal customer targeting7.650 Ratings00 Ratings
Load time/data access8.156 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
7.7
59 Ratings
1% below category average
Sprinklr Modern Research
-
Ratings
Contact information6.755 Ratings00 Ratings
Company information8.258 Ratings00 Ratings
Industry information8.259 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
7.5
57 Ratings
2% below category average
Sprinklr Modern Research
-
Ratings
Lead qualification process6.438 Ratings00 Ratings
Smart lists and recommendations6.645 Ratings00 Ratings
Salesforce integration8.333 Ratings00 Ratings
Company/business profiles8.653 Ratings00 Ratings
Alerts and reminders7.340 Ratings00 Ratings
Data hygiene7.345 Ratings00 Ratings
Automatic data refresh7.241 Ratings00 Ratings
Tags7.534 Ratings00 Ratings
Filters and segmentation7.945 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
23 Ratings
11% above category average
Sprinklr Modern Research
-
Ratings
Sales email templates10.07 Ratings00 Ratings
Append emails to records7.623 Ratings00 Ratings
Best Alternatives
D&B HooversSprinklr Modern Research
Small Businesses
Lead411
Lead411
Score 9.5 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.5 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
Enterprises
Pobuca
Pobuca
Score 8.7 out of 10
Nuvi
Nuvi
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversSprinklr Modern Research
Likelihood to Recommend
8.3
(63 ratings)
8.6
(28 ratings)
Likelihood to Renew
9.3
(6 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
8.2
(1 ratings)
Availability
10.0
(3 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.9
(5 ratings)
7.4
(6 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(1 ratings)
User Testimonials
D&B HooversSprinklr Modern Research
Likelihood to Recommend
Dun & Bradstreet
D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
Read full review
Sprinklr
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
Read full review
Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
Read full review
Sprinklr
  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
Read full review
Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
Read full review
Sprinklr
  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
Read full review
Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Read full review
Sprinklr
No answers on this topic
Usability
Dun & Bradstreet
Because it's easy to use
Read full review
Sprinklr
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
Read full review
Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
Read full review
Sprinklr
No answers on this topic
Performance
Dun & Bradstreet
Meets our needs
Read full review
Sprinklr
No answers on this topic
Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Read full review
Sprinklr
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Read full review
Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
Read full review
Sprinklr
No answers on this topic
Alternatives Considered
Dun & Bradstreet
While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
Read full review
Sprinklr
They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
Read full review
Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
Read full review
Sprinklr
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Read full review
Sprinklr
  • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
  • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
  • User friendly UI has made it easy to operate and increase productivity.
Read full review
ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact results