Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform helps businesses translate conversational data and buyer behavior into deeper customer relationships, and also modernizes the B2B website experience. According to the vendor,…
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Qstream
Score 9.0 out of 10
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Qstream headquartered in Burlington, Massachusetts offers their eponymous sales enablement application.
It is recommended for any company; it is a comprehensive tool for teams interested in strengthening business management and improving efficiency. It allows you to automatically schedule support with customers, thus saving a lot of time. Large companies can establish a chat and communication between potential customers, answering their questions quickly; allow you to monitor and track your leads and new leads, to make it fully functional, it has a very affordable value so that it can be used in all companies, it will not affect their economic aspects.
Qstream is great when used for reinforcement of training conducted. Especially when that training is detailed or complex, Qstream will help to embed key concepts and drive adoption while ensuring reps are interacting.
Easy to implement - we were up on our site in hours.
Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
Surfaces relevant experiences and content to people faster based on targeted use cases.
Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
Gamification: gets reps involved in ways that keep it interesting while bringing in elements of competition.
Mobile: ease of use and direct access to reps while on the move. The interface is intuitive and able to be interacted with in quick increments rather than lengthy elearning.
Coaching: provides direct insights into who is coping and who is not so that enablement efforts can be focused.
Whenever there have been challenges with the product, the team has always been hungry to fix the issues that we raise.
In-platform reporting on conversion metrics can be improved. For example, it's not possible to report on business vs non business email capture rate (currently reported by our CSM every week), and to get the most detail about meetings that have been booked, you have to export data and review in Sheets/Excel. Drift responds quickly, and they're already working on this... so by the time you read this review, the reports will probably be fully functional in the platform.
Reporting: we only had access to some of the reports so would have liked to see more detail and have the ability to create custom reports.
Licensing: we accessed qstream via Growthplay so only had access to limited features. Would like to see this extended so that we could truly experience all of the qstream benefits.
Content Creation: we were not able to create our own questions and streams but had to rely on the external team. Self-creation and self-directed streams would have been preferable.
Qstream is good in terms of gamification and driving adoption. However we are looking for a platform that supports content creation, ILT training as well as gamification. Qstream would meet only one of those criteria. We may still use them again if we are unable to find a compete platform in future
The customer-facing usability is great, but managing drift from the back end can be challenging at times. This is mainly due to slow loading speeds when it comes to editing or viewing routing. Coupling this with no autosave function, changes are hard to make and can easily be lost.
Qstream was easy for us to use and gain insights from. Feedback from sales leaders and reps was generally positive. Having greater flexibility about creating custom reports and streams would have increased the rating
The Drift team has been remarkably responsive to me. From support reps available in-app, to my account manager committed to my long-term success, to regular connections and interactions with their leadership team. They have been wholeheartedly committed to answering every question and solving every issue so that we can succeed as a team, and I can succeed as a marketer!
I have used a few different chat platforms, the most popular one being Intercom. They both have some similarities in functionalities and features. I have had more success with Drift and the calendar link/automation. I love the fact that a prospect can easily find my calendar link and book a demo without needing to speak with me.
Qstream was selected by default because it was offered by Growthplay as their preferred gamification and adoption tool. We have subsequently looked at acquiring Qstream for other initiatives and are in the process of evaluating options
Reps have adopted our new sales methodology quicker and with more rigour meaning we are more successful in the field.
We’ve been able to create scale to drive adoption. Without technologies like Qstream, we would never be able to meet our enablement and growth targets.
More reps talking a consistent message means our customer experience has improved at the sales front. This allows us to differentiate versus the competition and ensures we win more often.
