Emplifi's Social Commerce Cloud (including technology from the former Go In Store, acquired by Emplifi in September 2021, as well as functionality from Pixlee TurnTo in late 2022) is a solution to increase social media sales by providing instantaneous shopping experiences natively within popular social shops like Facebook, Instagram, and Pinterest.
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Tagger
Score 9.9 out of 10
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Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
Emplifi's support and commercial teams are always available and ready to give support. Emplifi is also open to test new use cases, even though they are beyond contractual terms. That is amazing. They need to work on the processes to guarantee a streamlined integration with customers' technology, offering more options to those willing to develop in-house their solutions, and to keep an accurate reporting on time.
I might want to find in Tagger a similar report where they show the after-effects of a few or other influencers when the relegated errands are done, this could help us in further developing dynamically for our publicizing efforts doubtlessly getting a considerably more exact outcome.
Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
We found the UGC component of Emplifi to be relatively intuitive and easy for new users to adopt, resulting in increased usage and efficient time spent on the platform. Increased adoption impacted our overall marketing programs because we are able to find better/more images and use them to support our messages and campaigns.
We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 chat and AI and customer care. We expect to have new technologies that give more personalized experiences to our customers while also helping our live advisors to sell more without interrupting their work in the stores.
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
Live stream even if we have it included, we are not using it which is very sad, this is because our business does not have the time to create new content and we are not getting inspiration nor ideas
Live advisor is great to get more users and more traffic however in terms of CR and ROI is very low. We are considering not having it because it is giving more work to our in-store assistants and is not returning any investment.
With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
