Experiture Marketing Platform vs. Goody

Experiture Marketing Platform

Goody

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Experiture	Score 10.0 out of 10	Mid-Size Companies (51-1,000 employees)	The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.	$895 per month
Goody	Score 9.1 out of 10	Mid-Size Companies (51-1,000 employees)	Many businesses still struggle to define who their customers are. Without that knowledge, businesses rely on expensive third-party programs or research to dictate their strategy. Goody solves that, at a fraction of the cost compared to traditional CRM or coalition loyalty programs, according to the vendor. Goody says they do this by providing retailers with simple, integrated tools to create their own loyalty and engagement program. These tools are automated and provide retailers with a…	$79 store

Pricing

Experiture Marketing Platform

Goody

Editions & Modules

Professional: $895
per month
Premium: $1,295
per month
Enterprise: $1,995
per month

Basic: $79.00
store
Proffessional: $149.00
user
Enterprise: $199.00
store

Offerings

Pricing Offerings
Experiture	Goody
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Entry-level Setup Fee

No setup fee

$79 per store

Additional Details

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More Pricing Information

Community Pulse
	Experiture Marketing Platform	Goody
Top Pros	Pro Fully customized Pro Exact needs Pro User interface	Pro Best support Pro Support system Pro Flexible platform
Top Cons	Minus Made the process	Minus Responsive design Minus System is not Minus Not directly

Features

Experiture Marketing Platform

Goody

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Experiture Marketing Platform 9.8 3 Ratings 25% above category average	Goody - Ratings
WYSIWYG email editor	9.83 Ratings	00 Ratings
Dynamic content	9.93 Ratings	00 Ratings
Ability to test dynamic content	9.83 Ratings	00 Ratings
Landing pages	9.93 Ratings	00 Ratings
A/B testing	10.03 Ratings	00 Ratings
Mobile optimization	9.83 Ratings	00 Ratings
Email deliverability reporting	9.93 Ratings	00 Ratings
List management	9.02 Ratings	00 Ratings
Triggered drip sequences	10.01 Ratings	00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Experiture Marketing Platform 9.9 3 Ratings 31% above category average	Goody - Ratings
Lead nurturing automation	9.92 Ratings	00 Ratings
Lead scoring and grading	9.92 Ratings	00 Ratings
Data quality management	9.93 Ratings	00 Ratings
Automated sales alerts and tasks	9.93 Ratings	00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Experiture Marketing Platform 9.3 2 Ratings 13% above category average	Goody - Ratings
Calendaring	9.52 Ratings	00 Ratings
Event/webinar marketing	9.02 Ratings	00 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Experiture Marketing Platform 9.0 2 Ratings 22% above category average	Goody - Ratings
Social sharing and campaigns	9.92 Ratings	00 Ratings
Social profile integration	8.21 Ratings	00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Experiture Marketing Platform 9.6 2 Ratings 28% above category average	Goody - Ratings
Dashboards	9.92 Ratings	00 Ratings
Standard reports	9.92 Ratings	00 Ratings
Custom reports	9.11 Ratings	00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Experiture Marketing Platform 8.2 3 Ratings 14% above category average	Goody - Ratings
API	7.31 Ratings	00 Ratings
Role-based workflow & approvals	8.21 Ratings	00 Ratings
Customizability	10.03 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.31 Ratings	00 Ratings

Best Alternatives
	Experiture Marketing Platform	Goody
Small Businesses	Thryv Score 8.8 out of 10	Growave Score 9.4 out of 10
Medium-sized Companies	Kentico Xperience Score 7.1 out of 10	Oracle Marketing Score 8.1 out of 10
Enterprises	Kentico Xperience Score 7.1 out of 10	Oracle Marketing Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Experiture Marketing Platform	Goody
Likelihood to Recommend	10.0 (3 ratings)	9.0 (1 ratings)
Likelihood to Renew	10.0 (3 ratings)	- (0 ratings)
Usability	9.1 (1 ratings)	- (0 ratings)
Online Training	9.1 (1 ratings)	- (0 ratings)

User Testimonials
	Experiture Marketing Platform	Goody
Likelihood to Recommend	Indros Group It should be appealing to organizations seeking fast and broad adoption throughout their organizations. SA Steve Albert Managing Partner Read full review	Goody Goody is a great option for companies who are seeking to reward their employees in a personalized way - by letting the employee pick out the gift (thereby ensuring their satisfaction!). I think it could even be used for clients, too! Incentivized Verified User Anonymous Read full review
Pros	Indros Group We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand! Thomas Pierson Partner Read full review	Goody No answers on this topic
Cons	Indros Group Very difficult to assess additional room for improvement, as we are early in our experience. SA Steve Albert Managing Partner Read full review	Goody No answers on this topic
Likelihood to Renew	Indros Group Because they deliver! If Experiture promises they can create or design something, consider it done. Thomas Pierson Partner Read full review	Goody No answers on this topic
Usability	Indros Group Platform is easy, powerful and very effective in driving new business opportunities! Thomas Pierson Partner Read full review	Goody No answers on this topic
Online Training	Indros Group Sales and training support is excellent! Tom, The GPS Group Thomas Pierson Partner Read full review	Goody No answers on this topic
Alternatives Considered	Indros Group Precision, recall, efficiency, follow through John D'Antonio PRINCIPAL Read full review	Goody No answers on this topic
Return on Investment	Indros Group Extremely fast lead conversion Very high ROI John D'Antonio PRINCIPAL Read full review	Goody No answers on this topic
ScreenShots		Goody Screenshots