ExpressPigeon vs. Marketo Sales Connect

ExpressPigeon is well suited for a small team that needs to utilize marketing for their business. I can tell you now that my entire team knows how to use ExpressPigeon. It may not be well suited for someone that is looking to really automate their marketing efforts, but definitely suited for teams that really have their hands from beginning to the end of a campaign.

Incentivized

We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.

Incentivized

• Easy to Use - ExpressPigeon really is easy to use. Creating templates and messages has never been easier.
• Cost Efficient - For the budget that we have for marketing, this really fits our needs.
• Customer Service - Their team is very hands on and helpful when needed.

Incentivized

• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

Incentivized

• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

Incentivized

It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.

Incentivized

While ExpressPigeon is not as "advanced" in some senses, when compared to those other tools, it provides us with the core functions that we need to run the business. They are also constantly upgrading and adding functionality, such as automation, which helps when needed. Overall, stacks up fairly well for the costs associated to it.

Incentivized

Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.

Incentivized

• ROI - We have seen an increase in business with the use
• Customer Service - Positive reinforcement of things we are doing well and how to best utilize the product
• Automation

Incentivized

• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

Incentivized