Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Social Report
Score 10.0 out of 10
N/A
Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Social Report is perfect for all sizes of organisations because of its ability to set up teams of users and adjust which features each user group can use. I can't think of any size company that it would not suit.
The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
We've tried a lot of alternative systems in the past but find that Social Report out performs them easily. It benefits from including many of the features from all of these other systems plus some unique features such as csv upload of bulk posts, conversion tracking to monitor sales from social media posts, combined monitoring of facebook adverts and much more.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
