Forma, now part of Snapchat vs. Wunderkind

Very good for smaller stores, very easy to start and expand. Swimwear is a good use case, people want to know what they look like in swimwear. Also it works best on phones so it's good if customers shop on mobile. Not good if you are not on Shopify, it won't work. Also maybe not good for very high-end luxury brands, users who upload photos use their camera phones and not beautiful like models.

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Incentivized

• Keep customers on my site for longer
• Easy to try and expand, they use my existing product photos
• Free unless you want a special design
• Good support

• Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
• Great account management and fast turnaround times to address evolving needs we have
• Very robust site experience capabilities to accommodate a lot of different use cases

Incentivized

• Takes a couple days to add products. Would be better if it were instant.
• Only on Shopify. I told a friend who sells on Woo Commerce and it wouldn't work.

• Support is awful
• Management will not work with you to make things right
• Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.

Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.

We heard of 3D Look but needs 3D cameras, too expensive so didn't really try. True Fit is what many bigger companies use but it's expensive and doesn't work well

We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.

Incentivized

• Very big impact on session time
• Helps with getting store visitors. But I use the virtual fitting room in marketing
• Any new business is good since it's free

• For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return

Incentivized