What users are saying about
10 Ratings
62 Ratings
10 Ratings
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Score 9.4 out of 100
62 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Feature Set Ratings

  • RavenTools ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

7.5

Frase

75%
8.4

RavenTools

84%
RavenTools ranks higher in 8/8 features

Page grader

8.0
80%
1 Rating
10.0
100%
11 Ratings

Competitive analysis

7.0
70%
1 Rating
10.0
100%
11 Ratings

Keyword analysis

N/A
0 Ratings
10.0
100%
11 Ratings

Backlink management

N/A
0 Ratings
7.0
70%
12 Ratings

SERP ranking tracking

N/A
0 Ratings
10.0
100%
12 Ratings

Site audit / diagnostics

N/A
0 Ratings
10.0
100%
12 Ratings

Site recommendations

N/A
0 Ratings
2.0
20%
11 Ratings

Task management

N/A
0 Ratings
8.0
80%
8 Ratings

SEO Channels

7.0

Frase

70%
10.0

RavenTools

100%
RavenTools ranks higher in 4/4 features

Local SEO

7.0
70%
1 Rating
10.0
100%
8 Ratings

Social SEO

N/A
0 Ratings
10.0
100%
10 Ratings

Mobile SEO

N/A
0 Ratings
10.0
100%
8 Ratings

Global SEO

N/A
0 Ratings
10.0
100%
8 Ratings

SEO Platform & Account Management

9.5

Frase

95%
10.0

RavenTools

100%
RavenTools ranks higher in 2/2 features

Multi-domain support

10.0
100%
1 Rating
10.0
100%
10 Ratings

Integration with web analytics tools

9.0
90%
1 Rating
10.0
100%
12 Ratings

Attribute Ratings

  • Frase is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Frase

90%
1 Rating
8.0

RavenTools

80%
26 Ratings

Likelihood to Renew

Frase

N/A
0 Ratings
9.0

RavenTools

90%
16 Ratings

Usability

Frase

N/A
0 Ratings
7.0

RavenTools

70%
1 Rating

Availability

Frase

N/A
0 Ratings
8.0

RavenTools

80%
2 Ratings

Support Rating

Frase

N/A
0 Ratings
9.0

RavenTools

90%
4 Ratings

Likelihood to Recommend

Frase, Inc

  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Read full review

Pros

Frase, Inc

  • Content Brief
  • Topic Modeling
  • Content Optimization
Read full review

RavenTools

  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Read full review

Cons

Frase, Inc

  • UI
  • Content Editor
  • Headings at Glance
Read full review

RavenTools

  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Read full review

Pricing Details

Frase

Starting Price

Editions & Modules

Frase editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    RavenTools

    Starting Price

    $49 per month

    Editions & Modules

    RavenTools editions and modules pricing
    EditionModules
    Small Biz (2 users)491
    Start (4 users)1092
    Grow (8 users)1993
    Thrive (20 users)2994
    Lead (40 users)4795

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Frase, Inc

    No answers on this topic

    RavenTools

    A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
    Read full review

    Usability

    Frase, Inc

    No answers on this topic

    RavenTools

    Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
    Read full review

    Support Rating

    Frase, Inc

    No answers on this topic

    RavenTools

    RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
    Read full review

    Alternatives Considered

    Frase, Inc

    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Read full review

    RavenTools

    I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
    Read full review

    Return on Investment

    Frase, Inc

    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Read full review

    RavenTools

    • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
    • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
    Read full review

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