Getty Images Enterprise Solutions vs. The Search Monitor

Working in the medical field it can be difficult to find specialized imagery without shooting it yourself in-house however Getty has a pretty vast library. They've also done a nice job staying up with 'mask' imagery during the current COVID pandemic which my organization had a very high demand for. You will also find the photography to be more diverse than competitors and their search engine's suggestions are usually pretty spot on.

Incentivized

It would be less appropriate for businesses that cannot afford its services. I believe that almost any company can benefit from this but it needs to make sense financially. It is really well suited for mid-large businesses who want to target consumers through search engines and wants to stay ahead of competitors and see what keyphrases and words that they are using to better suit your content.

Incentivized

• Variety of images
• Excellent suggestions and search tool
• Sharable light boards
• Comp images of higher quality and don't contain annoying watermarks

Incentivized

• Competitors bidding against our keywords
• Threat analysis
• Automatially sending alerts if specific metrics change

Incentivized

• The price point is typically not workable for smaller orgs
• Video/Music assets are not as strong as the photography library
• Vector-based assets are often built in strange ways that aren't always easy to manipulate

Incentivized

• Different types of alerts
• iPad better integration

Incentivized

I could probably rattle after a dozen 'stock' photo companies that tout claims such as '$1 downloads, etc.' but don't bite on them, their libraries are extremely limited and you'll end up seeing photos you've used all over the place. For example, we once used a woman for a magazine cover who I also saw on a Southwest flyer, a Home Depot ad and on a poster at my kid's school all within a few months. It waters down your brand.

Incentivized

Search monitor gives better visibility on what competitors are doing for a bulk of keywords, while SEMRush lets you just see how strong the competition is for a specific domain/keyword.

Incentivized

• Saved on the expense of buying our own photography equipment
• saved time of conducting in-house photo sessions
• Cloud storage of all your download save on local IT costs

Incentivized

• Easier to target locally
• Violations have been easy to submit taking less time away from the team
• Was able to increase SEO

Incentivized