GoodRx for Healthcare Professionals vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoodRx for Healthcare Professionals
Score 9.0 out of 10
N/A
GoodRx is a pharmacy and prescription drug pricing and purchasing application, from the company of the same name in Santa Monica. If a patient's medication isn't covered by insurance and they can't afford the cash price, GoodRx can provide a lower price without any restrictions or additional paperwork. Its service for healthcare professionals includes biweekly email newsletter, offering recent news, research, and tips, and the app enables professionals to send GoodRx discounts and coupons to…N/A
Kantar Marketplace
Score 8.4 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
GoodRx for Healthcare ProfessionalsKantar Marketplace
Editions & Modules
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Offerings
Pricing Offerings
GoodRx for Healthcare ProfessionalsKantar Marketplace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoodRx for Healthcare ProfessionalsKantar Marketplace
Top Pros
Top Cons

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Best Alternatives
GoodRx for Healthcare ProfessionalsKantar Marketplace
Small Businesses

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TapClicks
TapClicks
Score 10.0 out of 10
Medium-sized Companies

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TapClicks
TapClicks
Score 10.0 out of 10
Enterprises

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Sprinklr Insights
Sprinklr Insights
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoodRx for Healthcare ProfessionalsKantar Marketplace
Likelihood to Recommend
9.0
(1 ratings)
8.3
(4 ratings)
User Testimonials
GoodRx for Healthcare ProfessionalsKantar Marketplace
Likelihood to Recommend
GoodRx
GoodRx is a great tool if you don't have insurance or your medications aren't covered. It offers deals on many, many different prescriptions and can help people save a significant amount of money without a lot of labor. Anyone who has computer/printer or phone/app access can utilize its features, so it's very accessible to the majority of people.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
GoodRx
  • Convenient. Very easy to access and use.
  • Efficient. The interface is very user-friendly and easy to understand.
  • Saves money. It definitely does what it sets out to do - save people money!
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
GoodRx
  • Knowing that many people, on some of these medicines, are elderly and would appreciate saving a couple of dollars, it would be nice to have a way to use GoodRX without a computer or phone.
  • Submit/request button. If someone's medicine isn't included in the program, it may be helpful to have a way to monitor demand.
  • A tool to help you measure how much you save each year would be neat to see.
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Kantar
  • A bit more education and training to better utilize the tool.
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Alternatives Considered
GoodRx
I haven't ever heard of competitors of GoodRx, and I've never had a reason to look anywhere else. I've always had a good experience with GoodRx, no issues or questions from the pharmacies at all! Very convenient and it's nice to have a quick way to save a bit of money.
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Kantar
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable tool in our marketing department and for sales and BD as well.
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Return on Investment
GoodRx
  • Saves our employees money.
  • Boosts morale - it's nice that employees can talk about saving money together.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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ScreenShots