Google Marketing Platform vs. Tavant Media Sales Manager (MSM)
Google Marketing Platform vs. Tavant Media Sales Manager (MSM)
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Tavant Media Sales Manager (MSM) | N/A | Tavant headquartered in Santa Clara offers the Tavant Media Sales Manager (MSM), a adigital advertising and ad buying platform. | N/A |
Google Marketing Platform | Tavant Media Sales Manager (MSM) | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Tavant Media Sales Manager (MSM) | |
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Top Pros | No answers on this topic | |
Top Cons |
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Google Marketing Platform | Tavant Media Sales Manager (MSM) | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Tavant Media Sales Manager (MSM) | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Tavant Media Sales Manager (MSM) | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Tavant Media Sales Manager (MSM) | |
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Likelihood to Recommend | Google | Tavant No answers on this topic |
Pros | Google | Tavant No answers on this topic |
Cons | Google | Tavant No answers on this topic |
Likelihood to Renew | Google | Tavant No answers on this topic |
Usability | Google | Tavant No answers on this topic |
Support Rating | Google | Tavant No answers on this topic |
Implementation Rating | Google | Tavant No answers on this topic |
Alternatives Considered | Google | Tavant No answers on this topic |
Return on Investment | Google | Tavant No answers on this topic |
ScreenShots |