Google Marketing Platform vs. VideoAmp
Google Marketing Platform vs. VideoAmp
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
VideoAmp | N/A | VideoAmp headquartered in Los Angeles offers a demand side advertising platform which supports advertiser planning, executing and measuring ad campaigns that reach televesion, video-on demand, and individual viewers with optimization from direct individual behavior. | N/A |
Google Marketing Platform | VideoAmp | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | VideoAmp | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons |
| No answers on this topic |
Google Marketing Platform | VideoAmp | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
Google Marketing Platform | VideoAmp | |
---|---|---|
Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | VideoAmp | |
---|---|---|
Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | VideoAmp | |
---|---|---|
Likelihood to Recommend | Google | VideoAmp No answers on this topic |
Pros | Google | VideoAmp No answers on this topic |
Cons | Google | VideoAmp No answers on this topic |
Likelihood to Renew | Google | VideoAmp No answers on this topic |
Usability | Google | VideoAmp No answers on this topic |
Support Rating | Google | VideoAmp No answers on this topic |
Implementation Rating | Google | VideoAmp No answers on this topic |
Alternatives Considered | Google | VideoAmp No answers on this topic |
Return on Investment | Google | VideoAmp No answers on this topic |
ScreenShots |