Google Marketing Platform vs. Xaxis Triggers
Google Marketing Platform vs. Xaxis Triggers
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Xaxis Triggers | N/A | Xaxis Triggers is New York-headquartered Xaxis' programmatic marketing product. | N/A |
Google Marketing Platform | Xaxis Triggers | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Xaxis Triggers | |
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Top Pros | No answers on this topic | |
Top Cons |
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Google Marketing Platform | Xaxis Triggers | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Xaxis Triggers | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Xaxis Triggers | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Xaxis Triggers | |
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Likelihood to Recommend | Google | Xaxis No answers on this topic |
Pros | Google | Xaxis No answers on this topic |
Cons | Google | Xaxis No answers on this topic |
Likelihood to Renew | Google | Xaxis No answers on this topic |
Usability | Google | Xaxis No answers on this topic |
Support Rating | Google | Xaxis No answers on this topic |
Implementation Rating | Google | Xaxis No answers on this topic |
Alternatives Considered | Google | Xaxis No answers on this topic |
Return on Investment | Google | Xaxis No answers on this topic |
ScreenShots |