Google Marketing Platform vs. Yelp for Business
Google Marketing Platform vs. Yelp for Business
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Yelp for Business | N/A | Yelp connects people with local businesses, with users contributing approximately 155 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online. | N/A |
Google Marketing Platform | Yelp for Business | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Yelp for Business | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Yelp for Business | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Business Profile Score 9.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | Google Business Profile Score 9.5 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | No answers on this topic |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Yelp for Business | |
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Likelihood to Recommend | 7.4 (44 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Yelp for Business | |
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Likelihood to Recommend | Google | Yelp |
Pros | Google | Yelp No answers on this topic |
Cons | Google | Yelp No answers on this topic |
Likelihood to Renew | Google | Yelp No answers on this topic |
Usability | Google | Yelp No answers on this topic |
Support Rating | Google | Yelp No answers on this topic |
Implementation Rating | Google | Yelp No answers on this topic |
Alternatives Considered | Google | Yelp |
Return on Investment | Google | Yelp |
ScreenShots |