Likelihood to Recommend iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
Read full review Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
Read full review Pros Keyword alerts notifications. Competitors analysis. Website monitoring. Read full review Large inventory to acquire impressions and clicks Engagement results indicate strong audience interest Managed service very helpful and engaging for better performance Read full review Cons Keyword database is limited compared to other tools Limited (though streamlined) feature set Less agency-friendly than other tools. Read full review Would like to have visibility of revenue performing sites and targeting 1st party integration with doubleclick would simplify implementation Have more refined targeting specific to audiences Read full review Alternatives Considered iSpionage is nowhere near
Semrush (and to a lesser extent
SpyFu ) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
Read full review Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
Read full review Return on Investment It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage Read full review Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions) Form complete conversion goal for a separate tactic was not met and was too high Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal Read full review ScreenShots