TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iSpionage

    Score6.9 out of 10
    N/AiSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.N/A

    Swoop

    Score8 out of 10
    N/ASwoop is a search engine marketing solution with platforms for advertisers, publishers, and users.N/A
    Pricing
    iSpionageSwoop
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    iSpionageSwoop
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    iSpionageSwoop
    Small Businesses
    WordStream
    Score6.9 out of 10
    WordStream
    Score6.9 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    WordStream
    Score6.9 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iSpionageSwoop
    Likelihood to Recommend
    6.8
    (4 ratings)
    8.0
    (1 ratings)
    User Testimonials
    iSpionageSwoop
    Likelihood to Recommend
    ispionage, inc.
    iSpionage is ideal for when you want to get a feel for the competitor landscape for a potential client. You can just pop in, throw in the URL, and see which competitors populate, then look at the average spend. I wish I could look back at like yearly average spend, easier (default on last 1 month). But it's great to get quick glimpses and build some quick talking points around that. I don't think it's all that good for organic keyword analysis. I find the organic interface a bit clunky, with lots of information that I don't feel is all that relevant. Stick with paid search insights.
    Incentivized
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    Swoop
    Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.
    Incentivized
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    Pros
    ispionage, inc.
    • Keyword alerts notifications.
    • Competitors analysis.
    • Website monitoring.
    Incentivized
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    Swoop
    • Large inventory to acquire impressions and clicks
    • Engagement results indicate strong audience interest
    • Managed service very helpful and engaging for better performance
    Incentivized
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    Cons
    ispionage, inc.
    • Keyword database is limited compared to other tools
    • Limited (though streamlined) feature set
    • Less agency-friendly than other tools.
    Incentivized
    Read full review
    Swoop
    • Would like to have visibility of revenue performing sites and targeting
    • 1st party integration with doubleclick would simplify implementation
    • Have more refined targeting specific to audiences
    Incentivized
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    Alternatives Considered
    ispionage, inc.
    iSpionage is nowhere near Semrush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
    Incentivized
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    Swoop
    Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.
    Incentivized
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    Return on Investment
    ispionage, inc.
    • It's hard to quantify, but I believe I've saved quite a bit of time and energy in competitor research due to iSpionage
    • iSpionage has helped me get more knowledgeable, quicker, to gain trust with potential clients—again, not really measurable
    • I've surely maximized my clients' advantage by recommending proper competitive spend based on what I'm seeing in iSpionage
    Incentivized
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    Swoop
    • Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
    • Form complete conversion goal for a separate tactic was not met and was too high
    • Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal
    Incentivized
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    ScreenShots