KeywordSpy vs. SurferSEO

KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.

Incentivized

Surfer is well suited for:

• Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
• To identify NLP terms and the frequency of terms to be added to the page
• To find internal linking opportunities
• To plan pillar pages/topic clusters

Surfer is not a tool for

• Technical SEO
• Crawl Audits
• Serp / Keyword Tracking
• Project Management

Incentivized

• track and give details on specified Keyword
• Determine competitors within a specified Keyword
• Advise other keyword competitors may be targeting
• provided competitive information regarding the targeted keyword e.g copies of an ad campaign
• Allow very deep and granular keyword research and competitive research re the domains and targeted keyword

Incentivized

• Analysis for on-page ranking factors
• Competition analytics
• NLP Analysis for webpage content
• Content SEO scoring
• Content editor with details about what to rank for
• Plugin that helps with search data on Google

Incentivized

• Broaden its user access
• Sometimes the results volume can be over whelming, maybe a summary tool could be provided?

Incentivized

• AI Writing: This is a new feature, and in comparison to alternatives it's poor both from a pricing and result perspective
• Monthly Pricing: Surfer used to a clear value for money solution, it's somewhat pricing out solo-operators with the current pricing model
• Backlinks: Surfer does have a backlink crawler, but it's quite limited

Incentivized

Most SEO and market research tools offer what KeywordSpy has but are not as detailed and in one place. Consequently, where you can do everything at KeywordSpy, with other tools you find you have to purchase multiple tools or subscriptions from different providers which also don't integrate with each other. KeywordSpy makes your research easier and more efficient.

Incentivized

Frase gives a lot of content to use, but it doesn't give you the factors you need to rank. This is ultimately why we use SurferSEO over any other editor tool that is out there. The analytics are number one to the entire space.

Incentivized

• Can get pricey because of its pricing model
• Applicable to a limited geographical clientele, therefore, restricting service access or subscribers
• powerful SEO and competitive research tool, therefore, giving the use significant competitive advantages from the data outputs
• Allows you to track keyword and domains and therefore a time saver

Incentivized

• Surfer has been a key tool in the past to help us rank many clients
• We've been able to help clients reduce word count on pages that were stuffed or vice versa using Surfer
• The results from using surfer on an article were easily seen within 3 months on average.

Incentivized