Elevate by LinkedIn vs. Smarp

The fact that you can seamlessly share content that is relevant to your business/company is a great tool. This can help production and marketing for a company in a positive direction.

Incentivized

We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume

Incentivized

• Track trending posts amongst colleagues on LinkedIn.
• See just how much engagement is happening through your employees.
• Allows you to better map our future content and ideas for success.

Incentivized

• Ease of use
• Ease of setup
• Channel segmentation
• Detailed analytics

Incentivized

• If I schedule an article to be posted on LinkedIn and want to go back to edit it to have it posted on Twitter as well at the same scheduled time, this is hard and shouldn't be
• For filtering content so the user just sees articles they are interested in, some of the filters are too broad. I work in Cloud. Cloud happens to also cover things like AI and Data, which aren't in my specialty. I wish my articles and content were just cloud software.
• The pane where the user can see all scheduled posts could have a different view. They are shown in a list and aren't easy to drag/drop and change. This would be super useful on the desktop browser version.

Incentivized

• Pricing can be reduced per user.

Incentivized

It's a solid tool and embraced by the people who are using it.

Incentivized

very easy to use, available on PC or mobile

Incentivized

In truth, I have never needed to leverage customer support for LinkedIn Elevate. I have have a 100% positive experience with both the mobile app, web browser version and using it in Safari on my iPhone.

Incentivized

Very responsive support team, also taking into consideration feedback on how to improve the platform

Incentivized

Great support from the Account Manager on onboarding new users and explaining how the tool works.

Incentivized

Fast and smooth implementation, all aspects were clarified and solved in real time

Incentivized

Definitely LinkedIn elevate is a much easier program to use while still offering more complexity in Data and allowing better connection among employees. The content side makes it much more interesting and enjoyable than other programs. It also provides a more unique layout and structure that employees can seamlessly share content and learn from other posts.

Incentivized

Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.

Incentivized

• The increase in leads allowed for a great ROI since we started using.
• Helped us create an amazing community within the company.
• We managed to increase profits considerably.

Incentivized

• Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
• Smarp increased the average teams LinkedIn activity/sharing by ~50%
• Smarp is affordable and often provides a positive ROI when considering the EEMV benefits

Incentivized