Looker Studio vs. Metabase

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Metabase
Score 7.6 out of 10
N/A
Metabase aims to bring data tools with the simplicity of consumer products to the crufty world of enterprise business intelligence. Their open source analytics and business intelligence applications connect to most commonly used databases to let anyone in a company ask questions, and create dashboards or nightly emails without knowing SQL. Metabase Enterprise enables the user to embed branded analytics into customer applications.
$85
per month
Pricing
Looker StudioMetabase
Editions & Modules
No answers on this topic
Starter
$85
per month (includes 5 users, then $5 per user, per month)
Growth
$749
per month (includes 10 users, then $15 per user, per month)
Open Source
Free
Enterprise
starting at $15,000
per year
Enterprise
Starts at $15,000
per year
Offerings
Pricing Offerings
Looker StudioMetabase
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Looker StudioMetabase
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.5
51 Ratings
11% below category average
Metabase
8.7
2 Ratings
6% above category average
Pixel Perfect reports8.235 Ratings8.02 Ratings
Customizable dashboards9.250 Ratings10.02 Ratings
Report Formatting Templates5.149 Ratings8.02 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
6.3
50 Ratings
24% below category average
Metabase
6.0
2 Ratings
30% below category average
Drill-down analysis7.442 Ratings8.02 Ratings
Formatting capabilities8.346 Ratings6.02 Ratings
Integration with R or other statistical packages3.023 Ratings2.01 Ratings
Report sharing and collaboration6.550 Ratings8.02 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
7.5
50 Ratings
11% below category average
Metabase
8.5
1 Ratings
2% above category average
Publish to Web9.244 Ratings9.01 Ratings
Publish to PDF7.043 Ratings9.01 Ratings
Report Versioning8.131 Ratings7.01 Ratings
Report Delivery Scheduling4.734 Ratings9.01 Ratings
Delivery to Remote Servers8.718 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
8.9
49 Ratings
8% above category average
Metabase
6.5
2 Ratings
22% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.349 Ratings9.02 Ratings
Location Analytics / Geographic Visualization9.446 Ratings10.02 Ratings
Predictive Analytics8.024 Ratings4.01 Ratings
Pattern Recognition and Data Mining00 Ratings3.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker Studio
-
Ratings
Metabase
10.0
2 Ratings
15% above category average
Multi-User Support (named login)00 Ratings10.02 Ratings
Role-Based Security Model00 Ratings10.02 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.02 Ratings
Report-Level Access Control00 Ratings10.01 Ratings
Single Sign-On (SSO)00 Ratings10.02 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker Studio
-
Ratings
Metabase
9.0
2 Ratings
12% above category average
Responsive Design for Web Access00 Ratings8.01 Ratings
Mobile Application00 Ratings10.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.02 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker Studio
-
Ratings
Metabase
8.5
2 Ratings
7% above category average
REST API00 Ratings7.12 Ratings
Javascript API00 Ratings9.01 Ratings
iFrames00 Ratings9.01 Ratings
Themeable User Interface (UI)00 Ratings9.01 Ratings
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Looker StudioMetabase
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Mathematica
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Reveal
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Score 9.9 out of 10
Enterprises
IBM SPSS Modeler
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User Ratings
Looker StudioMetabase
Likelihood to Recommend
8.8
(51 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(3 ratings)
9.0
(1 ratings)
Support Rating
6.7
(10 ratings)
-
(0 ratings)
User Testimonials
Looker StudioMetabase
Likelihood to Recommend
Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Metabase
Very well-suited in growing organizations, at a company of the size I work at it is the perfect solution in terms of functionality and cost. Compared to other solutions like PowerBI etc, which can run into the hundreds of thousands just to implement, Metabase is fantastic. In terms of scalability, as we grow, there will be inevitable questions over how well we can grow with Metabase.
Read full review
Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Metabase
  • Store Data
  • Make Querying easy
  • Quickly ingest data from many sources
Read full review
Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Metabase
  • Report Types
  • Updates
  • Colour/Branding
Read full review
Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Metabase
No answers on this topic
Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Metabase
Its generally quite easy to use but some SQL is definitely important
Read full review
Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Metabase
No answers on this topic
Alternatives Considered
Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
Read full review
Metabase
I used Looker in a previous role and found it clunky, difficult to navigate, hard to collaborate on, and ultimately massively expensive. I evaluated Looker to see if it would be right to implement it as a solution in my current role, but Metabase was the clear winner - the ease of use, cost, functionality, and simple report exploration made it an easy decision.
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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Metabase
  • We can make great reports for our customers quickly
  • We can store customer data dynamically
  • we can create customer specific metrics
Read full review
ScreenShots