Lytics vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.1 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Oracle Siebel Enterprise Marketing Suite (discontinued)
Score 8.9 out of 10
N/A
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.N/A
Pricing
LyticsOracle Siebel Enterprise Marketing Suite (discontinued)
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsOracle Siebel Enterprise Marketing Suite (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LyticsOracle Siebel Enterprise Marketing Suite (discontinued)
Top Pros
Top Cons
Best Alternatives
LyticsOracle Siebel Enterprise Marketing Suite (discontinued)
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Airtable
Airtable
Score 8.4 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
LeanData
LeanData
Score 9.2 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsOracle Siebel Enterprise Marketing Suite (discontinued)
Likelihood to Recommend
8.6
(4 ratings)
8.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
LyticsOracle Siebel Enterprise Marketing Suite (discontinued)
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Discontinued Products
If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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Discontinued Products
  • Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
  • Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
  • Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Discontinued Products
  • Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
  • It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
  • Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
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Likelihood to Renew
Lytics
No answers on this topic
Discontinued Products
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Discontinued Products
Salesforce is easier to use and more open source and available for external integrations.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Discontinued Products
  • It has increased the business tactics as we have added more clients who wish to use this technology.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration