4 Ratings
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Score 6.9 out of 100
49 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
Anonymous | TrustRadius Reviewer

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Seamless customer communication
  • Easy access to account history and pertinent information
  • Training materials provided and is easily implemented
  • Sales analytics and data
  • Overall sales
Kenyata Garner | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
Gaurav Gautam | TrustRadius Reviewer

Likelihood to Renew

Lytics

No score
No answers yet
No answers on this topic

Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle Siebel Enterprise Marketing Suite (discontinued) 10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

I would say honestly they are both really good programs. They would compliment each other quite well if they weren't competition. They both offer great opportunities for success and both have areas which need improvement. Overall, however, they are worth a shot.
Kenyata Garner | TrustRadius Reviewer

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • It has increased the business tactics as we have added more clients who wish to use this technology.
Lokesh Yadav | TrustRadius Reviewer

Screenshots

Oracle Siebel Enterprise Marketing Suite (discontinued)

Pricing Details

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Siebel Enterprise Marketing Suite (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison